SWOT分析法指什么?

你是给自己做计划呢?这个还是你自己比较了解自己吧!
SWOT：
s：优势（你可以说下自己的优点以及潜力等,这个都是你的优势）
w：劣势（缺点啦,同样包括潜在的）
o：机会（如果面试的话,可以结合你的职位,说一下行业、环境等前景的广阔中,自己面前的机会）
t：威胁（比如你竞争者或是欠缺的完全也可以作为威胁来看）

Strength and weakness analysis is an internal company exercise to gauge your ability to compete effectively.Opportunity and threat analysis is an external exercise centered on competitors and the external environment that affect a company's ability to compete effectively.Taken together,they are referred to as SWOT analysis.
Each distribution channel alternative and sales force option carries specific costs that can be estimated in most industries and categories.
Small businesses need to network with potential or current customers,industry associations,trade suppliers,and competitors to help answer these questions.Key questions are:
What are the barriers (difficulties) to entering this product category via each distribution channel?
How much do various distribution channels cost to successfully enter?Over what period of time is this money being spent?
Should we distribute our business products locally,regionally,nationally?And in what order,or through all channels at the same time?
Are some or all of the items we sell subject to varying product life cycles?How do our products compare to competitor product life cycles by channel?
What types of competitive spending,promotions,advertising,and field sales response will our business entry encounter by type of distribution channel?
Other considerations.In some categories of small business,other factors should be considered,such as:
ease and affordability of entering the product category
geographic locations of customers
existing competitors' market shares
product life cycle by channel (e.g.,vending products may reach saturation in a few months,or have only seasonal distribution)
absolute size of competitors and their financial resources
For an example of how SWOT analysis might be conducted for a small service company,see our case study.
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Case Study:Life Designs Architecture
Our independent architect who specializes in designing residential homes,Life Designs,has a strengths,weaknesses,opportunities,and threats (SWOT) list that includes:
Strengths:
ability to respond quickly to customer demands and changes
ability to make acceptable margins on small jobs,with low overhead
high-quality of work and experience
reputation for being affable,honest,and easy to work with
reputation for good value of services and prices
appeal to customers of working directly with the architect/principal
Weaknesses
very limited financial,personnel,and time resources
a limit of three to four projects at any given time
inability to sell and work on a project at the same time
not having a personal relationship with influential local business leaders
being known for a limited number of architectural design "styles"
Opportunities
a growing market for new homes and more upscale homeowners moving to the area,fostered by a growing local economy
a chance to contract with a local developer for an exclusive agreement
a chance to work with the university architectural design department as a visiting lecturer
a chance to relocate his office from his home to a co-op business office center,with shared secretaries,receptionist,conference rooms,and computers
the availability of hiring independent sales reps to work with residential owners,real estate firms,and contractors
Threats
a growing amount of advertising and business inroads by outside regional and national firms in the local area
new local zoning codes and state/federal legislation increasing the cost of new home and remodeling/addition work
increasing costs of building materials
a possible shortage of skilled building trade people in the area
a new competitor in the area specializing in residential home design,especially in his known "style" of design

Secondly,this article enumerates the various factors influencing the location of the home ports of passenger liners that selected by means of AHP-level analysis and SWOT analysis.With SWOT analysis,st...

　　核心能力是企业在长期生产经营过程中的知识积累和特殊的技能(包括技术的、管理的等)以及相关的资源(如人力资源、财务资源、品牌资源、企业文化等)组合成的一个综合体系,是企业独具的,与他人不同的一种能力.
　　企业核心能力是决定企业生存和发展的最根本因素,它是企业持久竞争优势的源泉.积累、保持、运用核心能力是企业生存和发展的根本性战略,也是企业经营管理的永恒目标.计划、组织、协调、控制等各类管理职能都应该围绕企业核心能力而展开,生产、营销、财务等各个管理领域都应该以企业核心能力为中心.
　　SWOT分析运用于企业成本战略分析可发挥企业优势,利用机会克服弱点,回避风险,获取或维护成本优势,将企业成本控制战略建立在对内外部因素分析及对竞争势态的判断等基础上.而若要充分认识企业的优势、机会、弱点及正在面临或即将面临的风险;价值链分析和标杆分析等均等为其提供方法与途径.
　　运用SWOT分析法,将与企业的核心密切相关的各种主要内部优势、劣势、机会和威胁等,通过调查列举出来,然后动用系统分析的思想,把各种因素相互匹配起来加以分析,从中得到一系列相应的结论,根据研究结果制定相应的发展战略、计划以及对策.

　　一个SWOT分析法案例-----***的个人SWOT分析　　目前我的现实状况是大学毕业已经一年,有工学学士学位,在一个国有大型企业工作,工作性质是设备维护,工作地区远离市区,暂时待岗,虽然已进行成品油培训,但还要一直等...

自我分析没有啥固定的方式,其核心无非是围绕企业内部的资源、能力和外部环境进行的一个对比.做管理需要知道核心,任何工具对你来说都是辅助.不要被工具左右
这里面：资源、能力包括很多要素,外部环境也同样（包括楼上说的标杆）

　　转载以下资料供参考
　　SWOT分析步骤
　　强势——弱势——机会——威胁　　 　　从竞争角度看,对成本措施的抉择分析,不仅来自于对企业内部因素的分析判断,还来自于对竞争态势的分析判断.成本的强势——弱势——机会——威胁（SWOT）分析的核心思想是通过对企业外部环境与内部条件的分析,明确企业可利用的机会和可能面临的风险,并将这些机会和风险与企业的优势和缺点结合起来,形成企业成本控制的不同战略措施. 　　SWOT分析基本步骤为： 　　（1）分析企业的内部优势、弱点既可以相对企业目标而言的,也可以相对竞争对手而言的. 　　（2）分析企业面临的外部机会与威胁,可能来自于与竞争无关的外环境因素的变化,也可能来自于竞争对手力量与因素变化,或二者兼有,但关键性的外部机会与威胁应予以确认. 　　（3）将外部机会和威胁与企业内部优势和弱点进行匹配,形成可行的战略. 　　SWOT分析有四种不同类型的组合： 　　优势——机会（SO）组合、弱点——机会（WO）组合、优势——威胁（ST）组合和弱点——威胁（WT）组合.　 　　优势——机会（SO）战略是一种发展企业内部优势与利用外部机会的战略,是一种理想的战略模式.当企业具有特定方面的优势,而外部环境又为发挥这种优势提供有利机会时,可以采取该战略.例如良好的产品市场前景、供应商规模扩大和竞争对手有财务危机等外部条件,配以企业市场份额提高等内在优势可成为企业收购竞争对手、扩大生产规模的有利条件. 　　弱点——机会（WO）战略是利用外部机会来弥补内部弱点,使企业改劣势而获取优势的战略.存在外部机会,但由于企业存在一些内部弱点而妨碍其利用机会,可采取措施先克服这些弱点.例如,若企业弱点是原材料供应不足和生产能力不够,从成本角度看,前者会导致开工不足、生产能力闲置、单位成本上升,而加班加点会导致一些附加费用.在产品市场前景看好的前提下,企业可利用供应商扩大规模、新技术设备降价、竞争对手财务危机等机会,实现纵向整合战略,重构企业价值链,以保证原材料供应,同时可考虑购置生产线来克服生产能力不足及设备老化等缺点.通过克服这些弱点,企业可能进一步利用各种外部机会,降低成本,取得成本优势,最终赢得竞争优势. 　　优势——威胁（ST）战略是指企业利用自身优势,回避或减轻外部威胁所造成的影响.如竞争对手利用新技术大幅度降低成本,给企业很大成本压力；同时材料供应紧张,其价格可能上涨；消费者要求大幅度提高产品质量；企业还要支付高额环保成本；等等,这些都会导致企业成本状况进一步恶化,使之在竞争中处于非常不利的地位,但若企业拥有充足的现金、熟练的技术工人和较强的产品开发能力,便可利用这些优势开发新工艺,简化生产工艺过程,提高原材料利用率,从而降低材料消耗和生产成本.另外,开发新技术产品也是企业可选择的战略.新技术、新材料和新工艺的开发与应用是最具潜力的成本降低措施,同时它可提高产品质量,从而回避外部威胁影响. 　　弱点——威胁（WT）战略是一种旨在减少内部弱点,回避外部环境威胁的防御性技术.当企业存在内忧外患时,往往面临生存危机,降低成本也许成为改变劣势的主要措施.当企业成本状况恶化,原材料供应不足,生产能力不够,无法实现规模效益,且设备老化,使企业在成本方面难以有大作为,这时将迫使企业采取目标聚集战略或差异化战略,以回避成本方面的劣势,并回避成本原因带来的威胁.SWOT分析运用于企业成本战略分析可发挥企业优势,利用机会克服弱点,回避风险,获取或维护成本优势,将企业成本控制战略建立在对内外部因素分析及对竞争势态的判断等基础上.而若要充分认识企业的优势、机会、弱点及正在面临或即将面临的风险；价值链分析和标杆分析等均等为其提供方法与途径.