音译汉求高手Keeping in Touch throughout the Customer LifecycleAuto

音译汉求高手
Keeping in Touch throughout the Customer Lifecycle
Automating Messages duringthe Customer Lifecycle
A very effective way to engage prospects and customers is by
targeting and triggering messages based on their response to
emails they’ve previously received from the company.
You can generate additional sales and profits by sending
highly relevant and personalized offers based on response to
email messages (see Figure 5-1):
Send timely messages according to rules.You can
schedule automated delivery of email and/or mobile text
message campaigns according to rules and triggers you
set up.Automatically email a welcome message to first-
time subscribers and trigger birthday cards,subscription
renewals and product guarantee extension offers by date.
React to customer responses.Send messages that
encourage up-sells to higher quality,more expensive and
thus more profitable goods and/or cross-sells to accesso-
ries and add-ons to the original purchase.(We talk about
both up-selling and cross-selling in Chapter 4).
Combine multiple scenarios and channels.Channels are
multiple ways of reaching the same customer.Scenarios
are the various methods of engagement.Rapid reaction
messages can range from a simple ‘thank you’ to person-
alized up-sell and cross-sell offers.
Retention Email Marketing For Dummies
By monitoring and automating your best strategies,tactics
and campaigns,you spend less time programming and more
time analyzing results and building effective marketing strate-
gies.This makes it possible to generate highly profitable and
automated campaigns with minimal effort.
Recapturing Distracted
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