英语翻译Companies should contact customers who have stopped buyi

英语翻译
Companies should contact customers who have stopped buying,or those who have switched to a competitor,to learn why this happened.When IBM loses a customer,it mounts a thorough effort to learn how it failed:Was IBM’s price too high,its service poor,or its products substandard?Not only should the company conduct such exit interviews,it should also monitor the customer loss rate.A rising loss rate indicates that the company is failing to satisfy its customers.
Customer satisfaction ratings are sometimes difficult to interpret.When customers rate their satisfaction with some element of the company’s performance,say delivery,they can vary greatly in how they define good delivery.It might mean early delivery,on-time delivery order completeness,or something else.Yet,if the company tried to define every element in detail,customers would face a huge questionnaire.
Companies also must recognize that two customers can report being “highly satisfied” for different reasons.One might be easily satisfied most of the time,whereas the other might be hard to please but was pleased on this occasion.Further,managers and salespeople can manipulate their ratings on customer satisfaction.They can be especially nice to customers just before the survey or try to exclude unhappy customers from being included in the survey.Finally,if customers know that the company will go out of its way to please customers,even if they are satisfied,some customers may express high dissatisfaction in order to receive more concessions.
请不要用翻译器去翻译啊,有的都不对~