customer equity 这是英文是什么意思?不要用字面意思翻字...

Customer equity is an approach used by marketing professionals to quantitatively assess the key factors that drive customers' buying behavior.Value,brand and retention equity combine to form the total value of a company's customers -- customer equity.
客户资产”（customer equity）是企业除流动资产、长期投资、固定资产、递延资产和品牌等无形资产之外的可衡量可管理的核心资产,既“无形”也“有形”.它已经超过了传统会计理论和法律上对“资产”的定义.众所周知,企业对“资产”的认识也是一个渐进的进程,例如品牌,作为无形资产,也是后来的一个概念.之所以“品牌”越来越成为企业的一个核心资产之一,就是因为企业对其认识得到了加强.对于许多现代企业,包括“品牌”在内的无形资产甚至超过了它的有形资产.越来越多的所谓“轻公司”就是这个概念.

customer equity is the total combined customer lifetime values of all the company's current and potential customers. The more loyal the firm's profitable customers, the higher the firm's custoemr equi...