英语翻译Advertising can be thought of "as the means of making kn

英语翻译
Advertising can be thought of "as the means of making known in order to buy or sell goods or services".Advertising aims to increase people's awareness and arouse interest.It tries to inform and to persuade.The media are all used to spread the message,and the press offers a fairly cheap method.Magazines are used to reach special sections of the market.The cinema and commercialradio are useful for local markets.Television,although more expensive,can be very effective.Posters are fairly cheap and more permanent in their power of attraction.Other ways of increasing consumer interest are through exhibitions and trade fairsas well as direct mail advertising.
We might ask whether the cost of advertising is paid for by the manufacturer or by the consumer.Since advertising forms part of thecost of production,which has to becovered by the selling price,it is clear that it is the customer who pays of advertising.However,if large scale advertising leads to increased demand,production costs are reduced,and the customer pays less.
It is difficult to measure exactly the influence of advertising on sales.When the market is growing,advertising helps to increase demand.When the market is shrinking,advertising may prevent a bigger fall in scales than would occur without its support.What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value them.