广告学论文老师要求 创意思路 创意亮点 故事梗概.故事梗概明白,但创意思路和亮点 是指的什么啊?有什么区别?怎么写?

答案发你邮箱了 分给我

1、广告就像化肥,是需要的
2、农作物光靠化肥不行,产品促销也一样
3、广告在施肥量和时间要把握好

hard sell就是包含了很多信息的宣传.（sell有宣传的意思,这句话似乎是一个定义,用来定义hard sell这个说法,如果把sell也翻出来就会怪怪的,楼主看上下文决定这个词要不要译出来.）

根据最后一句话“广告往往有周期性的-经济高峰的大量使用，经济陷入低谷时又减少。 ”
经济高峰的时候，应该采取减少需求的措施，抑制经济过热。而此时广告却大量使用，这将会增加需求，加大经济过热。
低谷的时候也一样道理。
所以说，广告对“降低经济周期极限”的作用是消极的，它反而加大了经济周期极限。但是这个作用相对于整个国民经济来说又不是很大。
举例子很简单啊，经济繁荣，步入高峰，广告公司业务蒸蒸日上，对后市看好，当然扩大投入啊，这样就加大经济周期的极限啦。
反之，在低谷，大家都穷，广告公司哪来的钱投入业务，就算有，看到经济环境萧条，也不敢投入。这样也加大了经济周期的极限。

同是天涯沦落人啊.我也不知道啊.我日 啊!它还快考了哦.晕

In recent years, media and marketing micro-blog has become the hottest topic. In view of this, this article on the communication, advertising, marketing theory as the basis, using data analysis, literature analysis analysis of the micro-blog has the value of marketing, summarizes the enterprise using micro-blog marketing strategy and its attention to matters.
The first part of the thesis on the related concepts of micro-blog micro-blog and micro-blog marketing development present situation has carried on the concise description.
The second and the third part of the micro-blog propagation principle and the characteristic as well as the micro-blog users behavior characteristics and meticulous analysis, elaborated the significance of micro-blog marketing to the enterprise, the commercial value of the micro-blog.
The fourth part of the paper enterprises using micro-blog marketing strategy and put forward the concrete suggestion, at the same time, but also for enterprises to develop micro-blog marketing matters needing attention were summarized, for enterprises using micro-blog marketing provides experience and reference.
The research on micro-blog marketing challenges are discussed, with period for advertising companies and enterprises using micro-blog marketing and provide the reference.

Chinese Traditional Culture‘s Effects on Modern Advertising
[Abstract]: As a special phenomenon in human social life and a cultural phenomenon, advertising is bound to be restrained and affected the culture that it belongs to. With a long history, Chinese traditional culture is far-reaching. Modern Chinese commercial advertisements, rooted in such a cultural environment, imperceptibly inherit and utilize our traditional culture. Meanwhile, modern advertisements should not only affect consumer mentality in culture efficiently, but also learn from our traditional culture. In order to improve advertisement designing and lead Chinese advertisements to the world, it is of great significance to grasp Chinese consumer mentality and habits properly by studying the effects that Chinese traditional culture has on modern advertisement.
[Key words]: advertising culture, traditional culture, modern advertisement
手翻的,可能不是最完美的,但可以保证没有错误~你写的中文有些直译到英文中不通,就做了些小小的改变.最后那个“具有……”你没打完吧,我翻成具有重要意义of great significance了~
希望你论文通过啦~

In recent years, micro-blog has become the hottest topic around the media and marketing . In view of this, this article on the communication, advertising, marketing theory as the basis, using data analysis, literature analysis analysis of the micro-blog has the value of marketing, summarizes the enterprise using micro-blog marketing strategy and its attention to matters.
The first part of the thesis on the related concepts of micro-blog micro-blog and micro-blog marketing development present situation has carried on the concise description.
The second and the third part of the micro-blog propagation principle and the characteristic as well as the micro-blog users behavior characteristics and meticulous analysis, elaborated the significance of micro-blog marketing to the enterprise, the commercial value of the micro-blog.
The fourth part of the paper enterprises using micro-blog marketing strategy and put forward the concrete suggestion, at the same time, but also for enterprises to develop micro-blog marketing matters needing attention were summarized, for enterprises using micro-blog marketing provides experience and reference.
The research on micro-blog marketing challenges are discussed, with period for advertising companies and enterprises using micro-blog marketing and provide the reference.

广告完成稿：广告完成稿是指已经设计制作完成,但还未进入媒介投放阶段的广告作品样本,如电视广告样片、报纸杂志广告样稿等.