advertising和advertisement作为名词都是广告的意思有什么区别

advertising 是动词的现在进行时,说明你现在在做广告.也可以作形容词表示“广告业的”.
advertisement 是名词,表示一个广告.
补充：
advertising 着重指广告行业,advertisement指发布出来的广告.
所是advertising

这个句子似乎不完整!

We use the compustat advertising variable (mnemonic: XAD) which represent the cost of advertising in media such as radio, television, periodicals, and any other promotional expenses.
我们使用计算机会计数据库（compustat）广告变量/变数（记忆码：XAD）,这些变量/变数代表着在媒体（如广播、电视、报刊）发布广告的成本及其他宣传/促销费用.
Following the industrial organization literature and Chemmanurand Yan (2009b), we use a measure labeled “advertising intensity” which is defined as advertising expenditure in year t scaled by total sales (compustat mnemonic: SALE) at the end of year t.
根据工业企业文献和Chemmanurand Yan（2009b）,我们采用一项被标为“广告强度”的措施,这种“广告强度”被定义为年度广告支出占年度总销售额的比例（计算机会计数据库记忆码：销售）.
In our multivariate analyses we use pre-merger announcement advertising intensity of the acquirer as the dependent variable and other product market related control variables such as sales, changes in sales relative to the prior year, pre-merger announcement market competition (defined as fraction of firm sales relative to the total industry sales, where industry is based on the three-digit SIC code), and the advertising intensity in the prior year as independent variables.
我们在多元分析中将收购方合并前公布的广告强度作为因变量,而其他产品市场相关控制变量,如销售、相对于上一年度的销售变化、合并前公布的市场竞争力（定义为相对于行业总销售的公司销售份额,其中行业为基于三位SIC编码）、及上一年度广告强度作为自变量.

http://zhidao.baidu.com/link?url=267XdEcmorehRD62ZVTYSdbPMbOcZlmcdA1Ufxg4rH6EpvK9MrHJKKO5HWsMNATt9z-tZvF91SQPnMZv4nS7b_
可以参考这个

press在这里的意思是：treatment by newspaper,TV,etc.
新闻界的好评比广告更有力.

形象广告
通常不为具体产品,而是为公司的服务形象等作的广告,比方最近放的凯迪拉克制作标志的那种广告

切莫把那些会削减聪明的顾客对你们产品信任的事实放到你的广告中.

D E E C C B
第一题用排除法,D的意思是广告并非私人交流,当然是对的.
第二题问广告常用的几种文学修辞手法,当然选E,simile,personification,and metaphor（明喻、拟人、暗喻）
第三题问销售目标有哪些特征,四个都对,所以选E.
第四题问广告与宣传有什么不同,这个很好答,网上也能找到两者的区别,广告由广告人直接付费,而宣传不是,见http://www.***.com/search?hl=zh-TW&newwindow=1&q=%E2%80%9Cadvertising+differs+from+publicity%E2%80%9D&lr=,用排除法也可以.
第五题问客户的三种类别,这个有现成的答案,选C,见http://books.google.com/books?id=yz31LxgQijMC&pg=PA94&lpg=PA94&dq=%22current+customers,+prospective+customers,+and+centers+of+influence+%22&source=web&ots=4t-XY4lkjd&sig=cQT21ivak-VicC68MHaQpnia20c&hl=zh-TW&sa=X&oi=book_result&resnum=2&ct=result
最后一题最简单,问下列哪种方法用于展示产品的关键优点或特性,当然选B,即Demonstration（演示）

名词 n.[U]
1.广告业
2.(总称)广告
例：The magazine contains a great deal of advertising.
这本杂志里有大量广告.
3.做广告,登广告
例：The company secured many customers by advertising.
这家公司用广告招徕许多客户.

广告的作用,像你知道的,是为了卖产品和服务.但是广告也是一个消费者的信息资源.

1、The business of drawing public attention to goods and services.The advertising business company can advertise via T.V program、billboard in public or leaflet.
2、I think both people based and techology.Because it needs a lot of people to come up with some innovated idea ,and sometimes advanced techology is also needed.
3、Advertising provides us with a good collection of goods and services,from which we can make our best choices.For the manufacturer,they can take advantages of the ads to project the characters f their products so as to seize the vision of the consumers and gain them huge profits.
4、A：Too many ads do spoil our daily life and waste our time.B：They interrupt the TV programs,fill our letterbox ,and ruin our appreciation of nature .
5、I dont know the answer ,sorry .

小题1:B
小题2:B
小题3:C
小题4:D
小题5:A

略

expensive
因为把大量的钱投入到广告宣传上,那么为了一定的利润率,货物的价格自然就要上升

D

since ‘“因为”和because 一样，不能和so连用。 Can情态动词后跟动词原形。“因为做广告能提高销售量，它能降低成本”

桑迪电台广告的回忆
在过去的一个月里桑迪站“广告”的一个单独的目的是关于受访者的回忆.然而桑迪电台几乎没有广告,B & B研究协会确定四个广告媒介–商店的旗帜,校报,州立大学的网站,和优惠券,要求受访者指出那些他们回忆起看到或听到一个桑迪电台的广告.图10显示了商店的旗帜（视为背景图）是十分之四的受访者最能回忆起的电台广告项目.不到十分之一的受访者回忆起桑迪电台在statecollege学校的报纸广告,然而没有受访者表示有优惠券或看到桑迪广告的高校网站.

advertising永远是不可数名词.
有三个意思：
1、指整个广告业；
2、指广告活动（比如说某公司正在筹备做一个广告）；
3、指所有广告的总称（例：All the advertising here in this chamber is brilliant.这个屋子里的所有广告都很有创意.）
而advertisement则在第一个意思中是可数名词,第二个是不可数名词.
有两个意思：
1、一则广告,某一个具体的广告；
2、做一则广告或某一个具体广告的动作（例：A company plans to do an advertising which will do advertisement 10 times.一个公司计划做一个广告,这个广告准备播出十次.）

选择竞争对手品牌的一个广告样例,你的报告应该包括如下内容：
A 一个一系列可能广告策略的提议
B 确定一个方案为最合适的方案,并且能够为这个方案辩解.

选C nonpersonal communication.
常理知道,做广告肯定不是免费的,都要交广告费.选项B说不能看出赞助商,哪个广告不是为自己公司做的?选项D中错,因为广告都是要传输信息的.

改文如下:
As an art form,advertisementdesign is attracting more and more art nuts.But can they really enjoy creating arts works as advertisement designers?What dilemmas do they have?
Advertisement designers combine creativity with sound business sense to market products based on financial,socielogical,and psychological researches.To ensure this complicated process works smoothly,they have to spend lots of their time brainstorming,creative blockbusting,and sifting through demographic research.Plus,they have to make allowances for clients’ opinions.
Lee Clow,Chairman and Chief Creative Director,ChiatDay Advertising points out:” I think creative people are an interesting combo of ego and insecurity.The ego part is wanting to be great,and the insecurity part is not believing that you're good,so you keep working your ass off.Those two motivate me all the time.” When the clients are not satisfied whit their ideas,they have to struggle with themselves to give up their own styles and submit to business.
You can not eat your cake and also have it.So advertisement designers hold dedicatory attitudes towards their job.Where there is an advertisement,there is an advertisement designer.Therefore,they are always with us,helping us and serving us.

抽象名词具体化,就和go for a walk 一样的用法

1.approprate time to show your ad,esp in prime time,when the audience are paying attention to the show they like.2.what kind of customers your products will be sold to.

这是有关一个重要角色的广告剧本.
respect
n.尊敬,敬重,注意,考虑,尊重,关系,有关,敬意
vt.尊敬,尊重,不防碍
in respect of
关于；就…来说

广告只是销售所花费的努力中的一部分,但这部分吸引着主要的关注.在报纸,杂志,邮件,广播电视里,我们经常看到或听到成百上千种产品或是服务的信息.其中大多数都是我们能被说动去购买的.
最简单的广告形式就是分类广告.每天的报纸上都登着好些页.在周日的加大版面报纸里,还会有好几版面.分类广告通常只有几行,它实际上是一个通知或者告示,说明某种物品可供大家选购.
报纸也刊登大量的展示型广告,其中大多数是有关商场或各种娱乐的.通常来说,报纸的读者仅限于一定地区.如果想把信息传递给更多受众,许多想发布广告的人会使用全国性的杂志.鲜艳的颜色,诱人的图片或简短信息等等都是杂志广告的特点.最重要的就是要吸引眼球.信息通常简短,经常不比大众用来认知产品口号标语长.同样的技巧也被应用到了电视广告中.在用图像吸引眼球的同时,语音和音乐也被用来吸引大家的听觉.电视广告比较简短,通常只有15,30或者60秒,但它们被反复播放于是观众看到并听到很多次.
问题：答案是D
填空：
C.to place order 是习惯用语,表示‘下单’

这篇文章纯粹是为地产开发商打广告

topic:
Do you agree or disagree with the following statement:
Advertising is the most important cause of unhealthy eating habits.
my essay:
Nowadays many people have developed unhealthy eating habits.The reasons are various,including advertising.But advertising is definitely not the most important one.
Indeed,some food advertisements exaggerate the nutrition of the food,or invent some superstars to be advertising spokesperson which attract the stars’ fans to buy the food.I’ve seen an advertisement of mineral water on TV,which says their water is from a nature lake free of pollution,with some healthy mineral salt.After this TV advertisement is broadcast,since the advertising spokesman is a popular singer,a lot of young people who like the singer have bought the water of this brand.However,the quality control bureau made their research on the water open,which said that the natural lake actually contains much contamination.Customers said that they have been cheated by the advertisement.Considerable the effect of the advertisement is,it cannot compete with the influence of people’s life style when pressure and price are taken in to account.
I believe,the living tempo is in fact the principal reason of unhealthy eating habits,which is increasingly fast so that people have to shorten their time cooking,choosing what to eat and eating,in order to spend the saved time on working or studying.Thus fast food becomes popular since it saves time.People do not care fast food is junk food; they care whether they could finish their tasks on time and if they could accomplish their work better than others.It is common that one forgets his lunch time and keeps working until midnight.Irregular eating time and junk food make the eating habit of modern people extremely unhealthy.Even some people have no time watching TV or newspapers,so they don’t know about advertisements.How do those advertisements have any effect on them?Only when people are aware of that they are earning money in exchange of their health and stop this terrible process will they
Finally,the price of healthy food is usually high,so people may choose unhealthy food just because of the price.Once in supermarket I saw that eggs are much more expensive that are laid by chicken which are not injected with hormone than those laid by chicken with hormone injections.Although we know that the expensive eggs are healthier,we still chose the cheaper eggs since the price is too high to purchase.Capable of affording healthy food are those people who own lots of money.If food manufactures produce food with more attention to people’s wholesomeness,there would be more healthy food that can be purchased by common people.
All in all,there are lots of reasons that led people develop unhealthy habit,of course,including advertisement.From my perspective,the most important one is that we have less time on preparing eating and think little about it.
谈自己的看法,不一定要绝对同意,或者绝对不同意.写的时候可以分析一下,广告对于不健康的饮食习惯起到了什么作用.再展开思考一下,不健康的饮食习惯是怎么引起的,还有其他的什么原因.比如个人挑食啊,没有好的生活习惯,导致没有按时吃饭,等等.慢慢的就可以把文章展开,写长了.

advertising的意思
advertising[英][ˈædvətaɪzɪŋ][美][ˈædvərtaɪzɪŋ]n.广告; 做广告,登广告; 广告业;
adj.广告的; 广告业的;
v.公告; 为…做广告(advertise的ing形式);
例句:双语英语1.* Meanwhile,mobile advertising is climbing fast.
*手机广告发展迅猛.
2.The company only started advertising on the mobile web last month in a limited beta test.
该公司上个月才刚开始在移动网络上做广告,而且还是以内部测试的形式.
3.Among the first industries to be rocked:advertising.
最先受到冲击的行业包括广告业.
4.They could make barcode scanning the new advertising circular.
零售商可以将条码扫描作为一种新的广告宣传形式.
5.What should I read if taking the advertising examination tomorrow?
我明天要考广告学,请问我该读哪些书?
如果您有什么疑问和不解之处,欢迎追问我!
如果您认可我的答案,

Marketing managements（意思是市场营销包括……）

As far as I am concerned,food advertisements are very confusing .For example ,once I saw an advertisement about KFC on TV.The food it showed looked good and delicious.But in fact ,the food which I bought at KFC was not alike the food on TV ,especially its size .From then on,I come to realize that the advertisement itself may not show the real quality of ithe product .Whenever we want to buy something ,we should reconsider.

1、副词也有比较级和最高.
2、这并不是在动词上体现比较级.more than……相当于一个副词,修饰worth.

39.Advertising isdistinguished from other forms of communication ______ the advertiser pays for the message to be deliver ed.
a.in that b.in order that c.in which d.that
为什么选择A?不是说that前面不可以有介词吗?
IN +关系代词(WHICH /WHOM ),是在引导定语从句时候,不可以接THAT ,这里不引导定语从句,这里,IN 和THAT 是固定搭配,相当于一个表示原因的,连词(因此请不要搞混淆了哦)
答案为A,原因是,IN THAT 这里是个复合连词,意思是因为..
句子意思：广告不同于其它形式的交流,因为登广告的人对于将要发表的信息支付了费用.
句子结构如下：
主句结构分析如下：
主语：Advertising （广告；广告宣传）
系动词：is （是）
表语：distinguished （不同,有区别）
状语：from other forms of communication（其它形式的交流）
引导原因状语从句 复合连词:in that
从句主语：advertiser （登广告的人）
从句谓语：pay for （支付）
从句宾语：the message （信息）
宾语定语：to be delivered (动词不定是做后置定语,意思将要被发表的）

A) raised

传单仅仅是印刷广告的第一种形式.英国印刷人威廉姆 卡尔顿在1468年为了促销其新书发出了第一份印刷广告.在美国,波士顿新闻报的发行人约翰 坎贝尔在1704年发行了第一份广告,是关于有人想卖出长岛的地产的启示.殖民报纸报道了从欧洲来的货船抵达（后面这句有一点问题吧）

翻译错了,有道翻译是China's advertising for thirty years
事实上这些翻译软件经常翻译错误,像有道词典就很好,我经常用

u1-p3-
这里是在绿色高中的学生活动调查结果。大多数学生每周锻炼3或4次。一些学生每周锻炼1或2次。一些学生十分活跃，每天都锻炼。关于家庭作业，大多数学生每天都写作业。一些学生每周写作业3或4次。没有一个学生每周写作业1或2次。关于“看电视”的结果十分有趣。一些学生每周看电视1或2次，一些学生每周看电视3或4次，但是大多数学生每天都看电视。
u1-p5-
不过我也...

increasingly
一般副词是形容词后加ly,至于动词和形容词的转化,就没什么规律可寻了,还是多读些找语感吧

advertising
英[ˈædvətaɪzɪŋ] 美[ˈædvɚˌtaɪzɪŋ]
n.广告;做广告,登广告;广告业
adj.广告的;广告业的
v.公告;为…做广告(advertise的ing形式)
[例句]It generates money through advertising.
它通过广告来赚钱.

从词的构成看advertising 侧重操作,即做广告,登广告,过程；advertisement 是这一行为的名称.

the Advantages and Disadvantages of Advertising.
It goes without saying that we live in a world full of advertisetment.Whenever we turn on TV,different kinds of advertisement go into our eyes.Colorful pictures,amazing sounds and beautiful girls occupy the whole screen.It's true that advertisment can do us good.It can provide us with more information,give us a good understanding of the product.But advertisment have some shortcomings.Some of them contains unhealthy materials that is harmful to teenagers.Some is full of cheating.The advertised product is not so good as it says.In my mind,in such a complex society, we would rather trust ourselves than the advertisement.

Environmental class public service ads

语感告诉我,应该用though取代as,因为句子表达的是一个转折对比的概念.（理性与感性）

看见 大写的 R了嘛 说明不是普通的 单词 是某些特定的名词
是 房屋中介的名字

C 这个就是虚拟语态的语法,建议你还是翻翻书吧.

百老汇广告唯一不同的一点是说服二十个人喜欢一种设计,而不是说服五个人.但是至少你可以呈现给这二十个人看,而不是过一会儿后听到五个人中有一个人说他讨厌绿色.
查到这是graphic designer里面的一句话,是对“戏剧和电影宣传设计有何不同之处”的回答,大概是说受众更广的意思吧.

麦当劳

1.It is not as exciting as in Longdon.
2.Who is responsible for advertising?
3.I feel sick.
4.句子不通,不知道你想问什么

Eleven·YW.
你的想法是有道理的.我是补充是这样的：
第一,advertising是advertise的动名词形式,也是名词,表示广告,广告业.
第二,advertising本身有名词形式（表示广告,广告业）和形容词形式（表示广告的）
第三,advertising rate意为“广告费率”或广告的价格.
对于advertising是作为分词,并不苟同.从语法上分析,我更侧重于这是一种名词做定语的形式.例如generation gap代沟.

This is the advertising of English这是（用）英语（做）的广告.
This is the English advertising 这是广告（所用）的英语.

advertisement n.广告；宣传 【一般都是名词用法】
advertising
n. 广告;做广告,登广告;广告业
adj. 广告的;广告业的
v. 公告;为…做广告(advertise的ing形式) 【有名词,形容词和动词的用法】
如果单纯地表达广告这个名词,建议用advertisement就好了,注意单复数哟.
【拓展】
1、advertise ['ædvətis] v. 登广告；宣传
2、advertiser [ədvə’taizə] n. 登广告者
3、advertising ['aedvətaiziN] n. 广告活动
4、advertised adj. 广告的vi. 登广告（advertise的过去式和过去分词）

大多数报纸的存在依赖于广告