What is marketing plan?

营销策划（Marketing Plan）是在对企业内部环境予以准确地分析，并有效运用经营资源的基础上，对一定时间内的企业营销活动的行为方针、目标、战略以及实施方案与具体措施进行设计和计划。营销策划的实质，是通过各种形式和媒介平台，实现和消费者的心理沟通，以达到销售的目的。所以是针对以上进行操作方面的分析，称之为营销策划分析

营销策划是根据企业的营销目标，以满足消费者需求和欲望为核心，设计和规划企业产品、服务和创意、价格、渠道、促销，从而实现个人和组织的交换过程。　　 最后得到赚钱的结果

Summary and Further Reading on Marketing Plan When making a marketing plan,it is important to know and state the timescale you are working with.Are you making a long term plan,a short term plan,or something in between?You may also find that some areas of your marketing plan are short term,while others will work in the long term. A business that deals with new technology may need to update their marketing plans every 3-6 months,where as a business in an established and stable industry might only need to update their plan every other year. Your targets and objectives need to be based on a realistic timescale,there is little point making a target of 400% sales growth in 2 months when you know that is impossible.Set realistic but challenging targets over an accurate timescale. Summary * A marketing plan is in addition to a standard business plan. * A marketing plan helps set realistic objectives for your business,and helps make sure that the business is focused on the most important areas of marketing. * A marketing plan can help in obtaining finance by demonstrating that the business has been thoroughly planned. * A plan should look at each of the important areas and have realistic objectives for the short,medium,or long term. * Looking at the prices of your products should take into account both consumers and petitors products. * Looking at the locations of your products should take into account where the product is sold as well as the distribution methods used to get there. * You should firmly know the unique selling points of your business and its products. * Sales of one product may help increase sales of another product; you should look at how this can be achieved. * If your product is seasonal,look at introducing a new or modified product to sell during the slower months. * Both the budgets and message of your advertising and public relations should be reviewed regularly to ensure best results. * Word of mouth is free marketing!Look at how you can encourage it. * Special offers and petitions can increase interest in your product and convert possible buyers into sales.Look at how you can maximise this. * In a SWOT,Strengths and Weaknesses are internal,while Opportunities and Threats are external.Each point should be written down briefly to provide a quick overview of the status of your business and its market(s). * A marketing plan should have a timescale relevant to the nature of your business,although different areas of the plan may have different timescales. SWOT Analysis in a Marketing Plan SWOT This is a monly used form of marketing *** ysis.It looks at both your business and the external environment to anticipate possible future action you may need to take to defend or expand your market position. SWOT stands for Strengths; Weaknesses; Opportunities; and Threats. (i) Strengths Here you should list the main strengths of your business and products/services.This should include not only the areas that your business or products are good at,but also high profit margins,successful current marketing campaigns and similar strengths.e.g.Our business has a reputation for excellent quality customer service. Strengths are internal factors,and are usually related to your business only. (ii) Weaknesses Here you should list the main weaknesses of your business and products/services.This should include the areas that you feel your business could improve on,or are limiting your quality or expansion.e.g.Our slow production speed makes it difficult for us to meet shipment dates effectively. Weaknesses are internal factors,and are usually related to your business only. (iii) Opportunities Here you should list what you believe to be the best opportunities available in your market,or new markets you believe your business can succeed in.e.g.Gap in market for *** aller versions of our products. Remember,a weakness may be an opportunity in disguise!e.g.If we fix the weakness in our manufacturing speed whilst maintaining quality,we have an opportunity to offer faster delivery to our customers. Opportunities are almost always external,although they may rely on internal strengths.e.g.An opportunity is available by advertising our strengths in quality of service. (iv) Threats Here you should list what you believe to be the biggest threats to your business.This could include petitors,government regulations,changes in customer attitudes and other such areas.e.g.Our petitors are planning to launch a big new product in the next 6 months. Threats are almost always external,although they may rely on internal weaknesses or external factors that limit your strengths.e.g.If our petitors lower their prices and we match them,we may be left with an unprofitable product.

计划，策略。中文想想什么意思吧，计划应该是已经制定好的各种细节具体实施的东西，策略只是一个概念

A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years.A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

问题一：品牌策划和营销策划的区别 区别还是蛮大的 品牌策划：是通过品牌上对竞争对手的否定、差异、距离来引导目标群体的选择。是在与外部市场对应的内部市场（心理市场）上的竞争。品牌策划更注重的意识形态和心理描述，即对消费者的心理市场进行规划、引导和激发。品牌策划本身并非是一个无中生有的过程，而是把人们对品牌的模糊认识清晰化的过程。 营销策划是根据企业的营销目标，以满足消费者需求和欲望为核心，设计和规划企业产品、服务和创意、价格、渠道、促销，从而实现个人和组织的交换过程。营销策划是为了改变企业现状，完成营销目标，借助科学方法与创新思维，立足于企业现有营销状况，对企业未来的营销发展做出战略性的决策和指导，带有前瞻性、全局性、创新性、系统性。营销策划适合任何一个产品，包括无形的服务，它要求企业根据市场环境变化和自身资源状况做出相适应的规划，从而提高产品销售，获取利润。营销策划的内容包含市场细分、产品创新、营销战略设计、营销组合4P战术等四个方面的内容。 更详细的可参考一些专业书籍 问题二：什么是营销策划 营销策划（Marketing Plan）是在对企业内部环境予以准确地分析，并有效运用经营资源的基础上，对一定时间内的企业营销活动的行为方针、目标、战略以及罚施方案与具体措施进行设计和计划。 说直白点，就是对产品或品牌进行推广销售的策略。 (1)营销机会分析。包括：整个商品或消费品市场的数量和金额分析；各竞争店牌或品牌的销售量与销售额分析；各竞争店牌或品牌商品结构的销售量与销售额的分析；各竞争店牌或品牌市场占有率的比较分析；顾客与消费者年龄、性别、家庭收入等分析；各竞争店牌或品牌商品优缺点的分析；各竞争店牌或品牌市场细分与商品定位的比较分析；各竞争店牌或品牌广告费用与广告表现的比较分析；各竞争店牌或品牌促销活动的比较分析；各竞争店牌或品牌公关活动的比较分析；各竞争店牌或品牌定价策略的比较分析；各竞争店牌或品牌分销策略的比较分析；各竞争店牌或品牌店铺布局的比较分析；企业的利润结构和费用情况分析。 (2)目标市场定位。包括：确定目标市场和商品定位；经营目标；价格策略；分销策略；广告形式和投资预算；促销活动的重点和原则；公关活动的重点和原则。 (3)促销活动规划。包括：明确促销的目标；选择促销的形式和内容。 (4)分销活动计划。包括：价格策略；分销的渠道；店铺的陈列；服务的质量。 (5)销售管理计划。包括：主管的职责权限；销售目标计划；人员的挑选和培训；推销人员的薪金标准；推销人员的奖励措施。 (6)市场反馈和调整。包括：市场销售信息的反馈方式3市场销售信息的反馈整理；经营目标的核算；经营行为的调整。 问题三：如何做好品牌营销？ 是做整体营销方案还是你是业务员，出去推销产品啊？ 如果是业务员的话，除了练好口才，还要爱上你的产品，“和产品谈恋爱，告诉客户你产品的价值和能为他带来的利益（出自天创策划杨健老师）”，千万不要认为客户买你的产品是在帮你，相反的，要带着去帮助客户解决问题的心态去。 如果是要提升品牌，做产品的市场推广，建议找一家专业的营销策划公司。 策划公司主要分以下几类，一是广告片拍摄，比如叶茂中营销策划机构，在业界相当有名，二是设计公司，对外也称策划公司，主要是做VI的，包括一些应用、产品包装等，例如正邦、东道，都很不错，三是做整体营销策划的，从内外部市场调研到整合营销策划方案，包括新产品上市推广，例如天创营销策划公司，已经在策划界做了10年以上，口碑还是很不错的，四是做培训的，虽然他们也会有一些策划方饥，但基本都没有太大的操作意义，例如聚成。 还需要提醒您的就是如果您还没有市场定位的话，那么一定要先定位再做那些细致的工作（比如做包装或者拍广告片什么的），因为所有工作的起点都是要先制定战略再研究战术。 问题四：怎么做好品牌营销策划？ 做品牌营销策划主要分两方面考虑：策略和执行。 策略上主要关注以下几点： 竞争对手的市场定位、营销策略、品牌形象等 目标消费者的喜好、消费行为特征等 执行上主要关注以下几点： 人员分工、时间进度等 营销物料准备等 这是一个系统的操作，需要专业知识和经验，当然找个巨信品牌这样专门做这个的也行。 问题五：什么是营销策划？ 一、营销策划书的格式 一份完整较的营销策划书的构造分为三大部分：一是产品的市场状况分析，二是策划书正文内容。三是效果预测即方案的可行性与操作性。 （一）市场状况分析 要了解整个市场规模的大小以及敌我对比的情况，市场状况分析必须包含下列13项内容： （1）整个产品在当前市场的规模。 （2）竞争品牌的销售量与销售额的比较分析。 （3）竞争品牌市场占有率的比较分析。 （4）消费者群体的年龄、性别、职业、学历、收入、家庭结构之市场目标分析。 （5）各竞争品牌产品优缺点的比较分析。 （6）各竞争品牌市场区域与产品定位的比较分析。 （7）各竞争品牌广告费用与广告表现的比较分析。 （8）各竞争品牌促销活动的比较分析。 （9）各竞争品牌公关活动的比较分析。 （10）竞争品牌订价策略的比较分析。 （11）竞争品牌销售渠道的比较分析。 （12）公司近年产品的财务损益分析。 （13）公司产品的优劣与竞争品牌之间的优劣对比分析。 （二）策划书正文 一般的营销策划书正文由七大项构成，现简单扼要说明。 （1）公司产品投入市场的政策 策划者在拟定策划案之前，必须与公司的最高领导层就公司未来的经营方针与策略，做深入细致的沟通，以确定公司的主要方针政策。双方要研讨下面的细节； 1。确定目标市场与产品定位。 2。销售目标是扩大市场占有率还是追求利润。 3。制定价格政策。 4。确定销售方式。 5。广告表现与广告预算。 6。促销活动的重点与原则。 7。公关活动的重点与原则。 （2）企业的产品销售目标 所谓销售目标，就是指公司的各种产品在一定期间内（通常为一年）必须实现的营业目标。 销售目标量化有下列优点： 为检验整个营销策划案的成败提供依据。 为评估工作绩效目标提供依据。 为拟定下一次销售目标提供基础。 （3）产品的推广计划 策划者拟定推广计划的目的，就是要协助实现销售目标。推广计划包括目标、策略、细部计划等三大部分。 ①目标 策划书必须明确地表示，为了实现整个营销策划案的销售目标，所希望达到的推广活动的目标。一般可分为：长期，中期与短期计划。 ②策略 决定推广计划的目标之后，接下来要拟定实现该目标的策略。推广计划的策略包括广告宣传策略、分销渠道运用策略、促销价格活动策略、公关活动策略等四大项。 广告宣传策略：针对产品定位与目标消费群，决定方针表现的主题，利用报纸、杂志、电视、广播、传单、户外广告等。要选择何种媒体？各占多少比率？广告的视听率与接触率有多少？使产品的特色与卖点深入人心。 分销渠道策略：当前的分销渠道的种类很多，企业要根据需要和可能选择适合自己的渠道进行，一般可分为：经销商和终端两大块，另有中间代理商德等形式。在选择中我们，遵循的主要原则是“有的放矢”，充分利用公司的有限的资源和力量。 促销价格策略：促销的对象，促销活动的种种方式，以及采取各种促销活动所希望达成的效果是什么。 公关活动策略：公关的对象，公关活动的种种方式，以及举办各种公关活动所希望达到目的是什么。 ③细部计划 详细说明实施每一种策略所进行的细节。 广告表现计划：报纸与杂志广告稿的设计（标题、文字、图案），电视广告的创意脚本、广播稿等。 媒体运用计划：选择大众化还是专业化的报纸与杂志，还有刊登日期与版面大小等；电视与广播广告选择的节目时段与次数。另外，也要考虑CRP（总视听率）与CPM（广告信息传达到每千人平均之成本） 促销活动计划：包括商品购买陈列、展览、示范、抽奖、赠送样品、品尝会、折扣等。 公关活动计划：包括股东会、发布公司消息稿、公司内部刊物、员工联谊会、爱心活动、同传播媒体的联系等。 （......>> 问题六：新品牌如何做品牌营销策划？ 一、大量的市场调研与分析 任何一项产品，如果不能满足消费者的需求，如果没有有别于其它对手的特性，如果没有自己的实力支撑，如果没有叫得响的卖点、诉求点和利益点，很难在市场上一炮打响。 市场调研包括大环境的调研，行业调研，以及公司内部调研； 二、产品包装设计 包括产品的概念提炼，商品名称，商品规格，内、外包材的选择，外包装的设计。产品命名，是非常重要的一环。就像一个女孩子，叫柳小花和柳如烟给人的感觉是不同的。好的产品名本身就是一个直白的广告语，直截了当的表明产品的独特之处，还能给消费者以积极的联想。 三、市场预测 1、概念预测：产品概念和产品品质是否一致?产品品质是否与消费者的需要结合在一起? 2、销量预测：销量预测，一方面来源于企业组织的产品战略目标，另一方面来源于市场容量和消费需求的结合，再次是来源于竞争的激烈程度，最后还要考虑企业组织的自身的资源力量。 3、对手预测：对手预测，主要是预测其反应及反应的程度和力度。如果对手没有反应，那当然是最好不过的;如果对手反应一般，如果对手反应非常快，且力度非常大。 四、定位 1、你打算去切分哪一块市场？产品/品牌的差异化在哪儿？ 2、消费者再哪儿？消费场景如何，通过追踪潜在消费者的行为轨迹，去发现销售机会； 3、产品卖点：为什么别人买你的产品，不买竞争对手的，你的与他有什么不同，好，好在哪儿？进行产品内容的填充。 五、行销策划 1、产品上市初期该如何推广，是免费试饮品鉴培育消费者，还是说其他的形式？ 2、产品的复购，产品评价； 六、上市推广 1、线上该怎么去推广，广告？自媒体？还是？ 2、线下怎么去推，走渠道？还是铺广告等，都是要考虑的。 问题七：新品牌如何做品牌营销策划？ 品牌营销策划的目的是要为企业的品牌营销活动提供一个科学的指导方案，使品牌营销活动更具有效率，以便成功的塑造和传播品牌的形象，最终产生品牌价值。虎跃营销在这个方面经验比较丰富，他们以品牌形象的塑造和传播为研究的重点，在掌握了大量的信息资料的前提下，遵循系统性、可行性、针对性、创造性的原则，为企业品牌的整体营销活动提供一个科学的活动规范方案的决策活动过程。你可以联系下看看。 问题八：什么叫营销模式 是指营销过程中采取的不同模式。 营销模式的核心在于如何去执行，把一个好的营销策划案执行到位，取得最大的营销效果，就是最好的营销模式。这是品牌联播自2003年成立以来，一直奉行的营销理念。 品牌联播把营销执行分为线上和线下。线下营销投入较大，效果监控难，而线上营销，通过网络的快速转播、精准定位等优势，越来越被企业所重视。品牌联播把线上市场营销又分为新闻营销与口碑营销。 品牌联播以官方媒体、一线门户同步垂直地方媒体，三维式、全方位为企业实现全新的营销价值，站最官方的姿态及最广泛的声音，达到更权威、更广泛以及更大影响的传播效果。 权威官方媒体：央视网、新华网、人民网、中国网、中华网…… 一线门户媒体：新浪网、腾讯网、搜狐网、网易163、凤凰网…… 品牌联播全网营销，包括策划专业的话题，通过百度营销、口碑互动营销、博客营销、论坛营销、信息平台营销、B2B电商平台营销、邮件营销、QQ群营销、微博营销和微信营销等模式，把企业品牌信息传播效果做到最大化，精准化。 体验式营销 从宏观上看，体验式经济的到来是因为社会高度富裕、文明、发达而产生的。对于那些刚刚满足温饱或者勉强达到小康的人们来说，“体验”只是一种奢侈。其次，从微观上看，体验营销的兴起是由于企业对产品及服务在质量、功能上已作的相当出色，以至于顾客对特色和利益已经淡化，而追求更高层次的“特色和利益”，即“体验”。 体验营销是要站在消费者的感官、情感、思考、行动、关联等五个方面，重新定义、设计营销的思考方式。此种思考方式突破传统上“理性消费者”的假设，认为消费者消费时是理性与感性兼具的，消费者在整个消费过程中的体验，才是研究消费者行为与企业品牌经营的关键。 当咖啡被当成“货物”贩卖时，一磅可卖三百元；当咖啡被包装为“商品”时，一杯就可以卖一、二十块钱；当其加入了“服务”，在咖啡店中出售，一杯最少要几十块至一百块；但如能让咖啡成为一种香醇与美好的“体验”，一杯就可以卖到上百块甚至是好几百块钱。增加产品的“体验”含量，能为企业带来可观的经济效益。 我们一般将体验分为五种类型，但在实际情况下企业很少进行单一体验的营销活动，一般是几种体验的结合使用，将其称之为体验杂型。进一步来说，如果企业为顾客提供的体验是涉及所有的五类体验，就会被称为全面体验。一般的来讲，体验可分为被分为两类：一种是消费者在其心理和生理上独自的体验，即个人体验，例如：感官、情感、思考；另一种是必须有相关群体的互动才会产生的体验，即共享体验，例如：行动、关联。 通常，企业的营销人员为了达到体验式营销目标，需要一些工具所用来创造体验，我们将这些工具称之为体验媒介。作为体验式营销执行工具的体验媒介包括：沟通、视觉与口头的识别、产品呈现、共同建立品牌、空间环境、电子媒体与网站、人员。 另外，五种体验模块在使用上有其自然的顺序：感官─情感─思考─行动─关联。“感官”引起人们的注意；“情感”使的体验变的个性化；“思考”加强对体验的认知；“行动”唤起对体验的投入；“关联”使得体验在更广泛的背景下产生意义。 目前很多企业在其产品和服务的质量、特色、功能上搞得一团糟，这样不仅不会给顾客带来全新的体验，反而会带来负面的体验，导致消费者的憎恨、讨厌。 传统的营销理念，企业强调“产品”，但是合乎品质要求的产品，消费者不一定满意。现代的营销理念强调客户“服务”，然而即使有了满意的服务，顾客也不一定忠诚。未来的营销趋势将崇尚“体验”，企业只有为客户造就“难忘的体验”，才会赢得用户的忠诚，维持企业长远发展。国内一些非常优秀的企业可以直接转入体验式营销，大多数企业还需要对传......>> 问题九：品牌营销跟品牌推广的区别是什么？？ 品牌营销包括了品牌推广。 品牌营销包括品牌定位，品牌规划，品牌推广传播，还要加上商标注册，产品包装，渠道模式。这是一整套的品牌营销系统 品牌推广就只是把品牌推广出去，提高品牌的知名度，包括做广告比如电视广告、网络广告等，还有那些明星代言之类的 我就是在一家品牌营销咨询公司做 问题十：什么是品牌策划推广？ 品牌策划推广, 就是对企业品牌进行市场分析、竞争分析、受众分析、品牌与产品分析、独特销售主张提炼、创意策略制定、整体运营步骤规划、网站规划、传播内容规划等，对品牌进行整合传播推广，快速提升品牌知名度。 so―下，上海百帝网络在品牌策划和品牌、产品推广行业拥有强大的团队，良好的口碑，有着上百品牌的合作。

那就要看看你是需要怎样的marketing plan了，因为毕竟4P和online marketing的方式不一样，而且有几个东西你要特别清楚地就是，这是不是一种trend？通常一种基本的marketing plan最重要的就是brainstorming,know-how，risk plan,market demand, price trend等等，这些资料都是需要去收集回来的。计划和规划好后才能真正的去执行。想知道详情的话，可以消息我

这是管理学概念，不是经济学概念。

The case of marketing machinating

市场规划的英文怎么说 throughout the mountains, they are encroaching further upon the territory of the aborigines than ever the Chinese did. 市场策划的英语怎么说? marketing researcher / maketing planner / marketing ha贰cher 都是可以的 市场策划的英语怎么说 marketing researcher / maketing planner / marketing hatcher 都是可以的 有秩序的市场安排的英文怎么说 有秩序的市场安排翻译为英文是： ordered market arrangement 2012年销售计划 英文怎么说 2012年销售计划 2012 sales plan 2012年销售计划 2012 sales plan 市场导向、计划导向英语怎么翻译 market oriented planning oriented 写一个市场计划的策划书英语作文200字数 Think of how much advertising you run into every day. Magazine ads, television, radio...in some places you"ll even find advertising in bathroom stalls! 想一想你每天要看到多少广告。杂志广告，电视广告，广播广告等等，甚至在有些地方的洗手间的墙上你都可以看到广告。 You must make a marketing difference. You need a strategy. You have to be distinct. 你必须做一份与众不同的营销计划。你需要策划好，有清楚的目标。 So just how do you stand out from the petition? It"s a long, well-thought out process. And it begins with your marketing plan. 那么，你该如何从激烈的竞争中脱颖而出呢？这是一个长远而又需要考虑周详的计划，并且是从你的营销计划开始的。 There are several key factors you must identify to make your marketing plan a strong one: 要想使你自己的营销计划出色的话，以下几点是必须考虑的关键： 某某品牌的市场营销策划方案用英文怎么说 翻译结果 某某品牌的市场营销策划方案用英文怎么说 So-and-so brand marketing planning scheme of how to say it in English 市场策划用英文怎么写 marketing strategy 营销策划的职位 用英语怎么说，谢谢，求标准一点的 Marketing Planning 根据级别不同，你可以在后面加Associate（职员）、Executive（主任）、Supervisor（主管）、Consultant（咨询师）、Officer（员）、Manager（经理）、Director（总监）之类。

定义市场营销作为一种计划及执行活动，其过程包括对一个产品，一项服务、或一种思想的开发制作、定价、促销和流通等活动，其目的是经由交换及交易的过程达到满足组织或个人的需求目标。市场营销是指在以顾客需求为中心的思想指导下，企业所进行的有关产品生产、流通和售后服务等与市场有关的一系列经营活动。有些学者从宏观角度对市场营销下定义。例如,E.J.Mccarthy把市场营销定义为一种社会经济活动过程，其目的在于满足社会或人类需要，实现社会目标。又如，Philop Kotler指出，“市场营销是与市场有关的人类活动。市场营销意味着和市场打交道，为了满足人类需要和欲望，去实现潜在的交换”(《市场营销管理》第5版第13～14页)。 还有些定义是从微观角度来表述的。例如，美国市场营销协会于1960年对市场营销下的定义是：市场营销是“引导产品或劳务从生产者流向消费者的企业营销活动”。 市场营销MBA的定义：指企业以顾客为中心，以市场为导向，从产品规划开始，综合利用各种营销手段，最终实现企业经营目标的全过程。J.E.Mccarthy 于1960年也对微观市场营销下了定义：市场营销“是企业经营活动的职责，它将产品及劳务从生产者直接引向消费者或使用者以便满足顾客需求及实现公司利润”(《基础市场学》第19页)。这一定义虽指出了满足顾客需求及实现企业赢利成为公司的经营目标，但这两种定义都说明，市场营销活动是在产品生产活动结束时开始的，中间经过一系列经营销售活动，当商品转到用户手中就结束了，因而把企业营销活动仅局限于流通领域的狭窄范围，而不是视为企业整个经营销售的全过程，即包括市场营销调研、产品开发、定价、分销广告、宣传报导、销售促进、人员推销、售后服务等。 Philop K otler于1984年对市场营销又下了定义：市场营销是指企业的这种职能，“认识目前未满足的需要和欲望，估量和确定需求量大小，选择和决定企业能最好地为其服务的目标市场，并决定适当的产品、劳务和计划(或方案)，以便为目标市场服务”(《市场营销管理》序言) 。 美国市场营销协会(AMA)于1985年对市场营销下了更完整和全面的定义：市场营销“是对思想、产品及劳务进行设计、定价、促销及分销的计划和实施的过程，从而产生满足个人和组织目标的交换。”这一定义比前面的诸多定义更为全面和完善。主要表现是：(1 )产品概念扩大了，它不仅包括产品或劳务，还包括思想；(2)市场营销概念扩大了，市场营销活动不仅包括赢利性的经营活动，还包括非赢利组织的活动；(3)强调了交换过程；(4)突出了市场营销计划的制定与实施。definitionMarketing as a plan and execute activities, its process including for a product, a service, or a kind of thought development production, pricing, promotion, and circulation activities, its purpose is the process of via exchange and trade organizations or individuals to meet the needs of target.Marketing refers to the customer demand as the center of the guidance, enterprise of related products production, circulation and after-sales services a series of related market management activities.Some scholars from the macroscopic perspective marketing define. For example, ccarthy E.J.M the marketing defined as a process of social economic activities, its purpose lies in satisfying social or human needs, to realize social goals. Be like again, Philop Kotler points out, "marketing is human activity of related market. Marketing means and market, in order to deal satisfy human needs and desires, to realize the potential exchange" (the marketing management the fifth edition article 13 or 14 pages). Also some definition of from microcosmic Angle to express. For example, the American marketing association in 1960 to marketing definition is: marketing is "guide product or service to consumers from producers of enterprise marketing activities".Marketing MBA definition: refers to the enterprise customer as the center, take the market as the guidance, from product planning, comprehensive use of various began marketing methods, finally realizes the whole process of business objectives.Ccarthy J.E.M in 1960 also on micro marketing defined: marketing "is the enterprise business activities duty, it will products and services directly to consumers or from producers to meet customers" demand and user achieve the company profit" (" basic marketing "the 19). This definition is pointed out the meeting customer needs and realization enterprise profit has become the goal of the company, but these two definitions are explained, marketing activities are in production activities at the end, after a series of began among business sales activities, when commodity turned to user hand is over, and the enterprise marketing activities only confine to the relatively narrow range of current domain, not as the whole management process of the enterprise sales, which includes marketing research, product development, pricing, distribution, advertising, promotional reports, sales promotion, personal selling, after-sale service, etc.In 1984, otler Philop K for marketing and down the definition: marketing is to show the enterprise, this function "understand not currently meet needs and desires, measure and sure demand size, choices and decisions enterprise that best for its service target market, and determining the appropriate product, service and plan (or scheme), in order to target market service" (the marketing management "prologue).American marketing association (AMA) in 1985 to marketing under a more complete and thorough definition: marketing "is for thinking, products and services of design, pricing, promotion, and distribution plan and implementation process, thus produce exchanges that satisfy individual and organizational objectives." This definition than many definitions in front of a more comprehensive and perfect. Main show is: (1) the product concept expanded, it not only includes products or services, including thought; (2) marketing concept expanded, marketing activities include not only of for-profit business activities, including nonprofit activities; (3) emphasized the exchange process; (4) highlighted the marketing plan and implementation.

市场营销策略 营销组合的四个因素常称作4P，即： 产品（Product) 价格 (Price) 推广 (Promotion) 通路与配销 (Place&Distribution) 这四个因素应用到营销过程中，就形成了四方面的营销策略。加上政治POLITICS和公共关系PUBLIC，是为6P。

市场营销

　　在外企工作的你想学一些会议常用的 英语口语 吗?下面我为大家带来常用会议 商务英语 口语对话，欢迎大家学习!　　会议商务英语对话(一) 　　M: Please let me see the draft of what you have put together for Monday"s meeting. 　　F: I"m still working on the agenda, there will be a lot to go over on Monday. Here"s what I"vegot so far. 　　M: Do you think we will spend more than twenty minutes in the opening? I think it should bepretty simple. 　　F: It shouldn"t take too long, but there will be a lot of dignitaries at the meeting. In theopening exercises, it is protocol to spend a little time to recoginise them. I reckon it shouldtake about half an hour before we can even get to the minutes. 　　M: Really? Well, at least the minutes shouldn"t take too long to review. There shouldn"t be a lotof active business left over from last meeting. 　　F: True. After review and acceptance of the minutes, we have several committee reports. Oldbusiness won"t take up too much time, but sometimes the committee delegates can be a littleverboseu2026 Is there where we can limit their time? 　　M: We can set a five minute report time with a three minute question and answer afterwards. 　　F: That"s not good. Q&A always stretch out the time, because people usually get stuck onsome irrelevent point, we"ll lose control of the meeting if we open it up to questions too early. 　　M: True. Well, imposing an eight minute limit on the committee reports then, we"ll saveQ&A until right before closed session. 　　F: Sounds good. Overall, we can probably keep the meeting under two hours. 　　M: Let"s hope! 　　会议商务英语对话(二) 　　A: Thank you for listening, that concludes the formal part of my presentation. Now we havetime for a few questions before we break for lunch. Please don"t be shy, if you have questions orsomething to say, just raise your hand.... Oh, yes, you in the back? 　　B: Can you clarify what you said about the standard design options? 　　A: Do you mean the design for the phase one products? 　　B: Yes.... 　　A: Well, just as I said, the design for the phase one products comes in a standard optionspackage. We will provide a catalog of choices that can be customized to a fair degree. 　　C: What do you think about the copyright issues that have come up with our recent designs? 　　A: I"m sorry, I"m not sure I"m familiar with the issues you"re talking about.... I"m not sure Iunderstand your question, could you explain more? 　　C: The legal department has been dealing with charges of copyright infringement on ourdesigns.... I was just wondering your take on the issue. 　　A: I don"t have much experience in the legal aspect of things, I"ll have to do a little researchand get back to you.... 　　会议商务英语对话(三) 　　A: So that"s the end of what I had prepared to share with you today. Now I"d like to open it upfor questions. We have about twenty minutes for questions and discussion. I"d be veryinterested to hear your comments....Yes? 　　B: Yes, thank you for your excellent presentation. I have one question I would like to ask. Yousaid our sales in Asia overall have been very low in general .... I"m wondering what thesituation is like in Japan? 　　A: Good question. As I mentioned, Asia in general is a slow starter, this also includes theJapanese market. There is no notable difference between Japan and other Asian countries.Does that answer your question? 　　B: Yes, thank you. Another question... Would you care to comment on the cultural impact ofMultinational companies on local economies? 　　A: I"m afraid that"s outside the scope of my talk, I can talk to you more individuallyafterwards.... 　　C: What about our future direction in the Asian market? Can you talk a little about what planswe have? 　　A: I don"t think I"m the right person to answer this question, perhaps our General Manager, Mr.Thomas, can help to answer.... 　　会议商务英语对话(四) 　　A: So that concludes the introduction. Now let"s move to the first part of my talk, which is about2006 fiscal year marketing plan. So first, right off the bat, When looking at the marketingplan, tell me some of the goals that we had set this year to begin with.... 　　B: We wanted to appeal to a younger set of consumers and also, in line with that goal, redo ourimage.... 　　A: That"s correct. If you remember, we also set a goal to double distribution in overseasmarkets. Now, when looking at the data to evaluate whether or not we made our goals, thereare three things to consider. First, the original condition of the market, second, our marketingnumbers from the previous year, and third, our final sales figures for this year. Now I want todescribe for you the second and third parts. If you look at the overhead, you"ll see agraph...The blue line represents our sales from the year 2005, the red line is the sales in2006.... As you can see, our sales in 2005 were quite slow to start off with, but managed tomake decent performance in the last part of the year. On the other hand, you can see thisyear"s sales took off like a rocket. 常用会议商务英语口语对话相关 文章 ： 1. 商务达人常用的7个会议英文开场白 2. 商务会议常用的英语口语 3. 常用英语口语练习 4. 国际商务会议常用英语口语 5. 有关商务英语情景对话

Provide the sales budget monthly sales targets, accounting personnel and productivity

Brief introduction of Beijin He Yuan investment Co.Beijin He Yuan investment Co. establish on 1999, devoted to development and market exploring of industry, traditional culture of China and amusement of recreation mainly. The company is furnished with the property management department, operational department of the market, sales department, Finance Department of enterprises, employee"s experienced, professional quality is really up to the mark, the comprehensive force is powerful. To estate management, make the investment, make a reservation, popularize channel, of promoting the way etc. have overall market orientation. And the company accomplishes the goal to the marketing plan of all projects clearly, with clear thinking, operation is swift, benefit is prominent. Now, the whole company is pioneering and inventing constantly with the management theory of growing with each passing hour, adjust the thinking constantly, is absorbing talents constantly, is substantiating the team constantly, by " serve " It is a root, with " sincerity ".Our company has developed already for ten years in Beijing, has had good social relationships. Meanwhile, our management team is united and outstanding, from conceptual design to management theory, reaching the project building, project implementation again, all of us have a whole set of management modes and supervision mechanism. The management theory of shutting source is: Unite each side resources, develop together; Sincerely cooperate from head to foot, exceeds 20 million by company"s whole management and operation fund of this year with getting rich. Certainly the company also wants constant growth, need more practices, more study to new things, gather more experience, apply newer management theory to the project while developing, strive to make enterprises to become an international famous brand. The company flag makes the project: First, ancient musical sound of today wind-- Residence of White Tower Temple Second, ancient musical sound of today wind-- Resist of the Five Pagoda Temple Third, ancient musical sound of today wind-- Club of Cheng"en Temple Fourth, ancient musical sound of today wind-- Holiday village of Song ShanCompany"s address: The Five Pagoda Temple village No. 24 of Haidian District

我觉得学口语还是要脸皮厚一点才行，要敢于说出口，不要怕说错，还有就是要有信心作为非母语专业的人说英语时也不要要求百分之百正确，要拥有敢于交流的心理素质如果想跟老师多多交流的话那就选择时下流行的电话英语吧，电话授课，更能训练你的听说能力* http://sylvia0082.blog.163.com/blog/static/123837059201111721023722/

营业毛利（商业企业商品销售收入减去商品原进购价后的余额）

不知道

Real estate planning 附送：房地产策划文本的常用英文术语 市场营销策划 本案特点及市场定位 PROJECT FEATURES AND MARKET POSITIONING　　　　一、 基本情况BACKGROUND　　　　物业名称Name 　　位 置 Location 　　发展商Developer(s) 　　投资方Investor(s) ： 　　建筑工程设计Designer(s) ： 　　　　总承建商Contactor ： 　　物业类型Function 　　　　项目净用地 ： 　　总建筑面积Total area ： 　　　　建筑层数 Number of floors ：　　开工日期Date of commencement ： 　　竣工日期Date of completion ：　　 　　二、 本案区位特点FEATURES IN GEOGRAPHICAL LOCATION 　　　　三、 本案市场定位MARKET POSITIONING：　　　　　　A、 形象定位Brand Images：　　　　塑造先锋形象Creating a pioneering image：　　　　塑造特色形象Creating an outstanding image：　　　　突出项目优势Highlighting the Strengthens：　　　　塑造发展商品牌形象Building up a Positive image of the developer：　　　　B、 对象定位Target Customers　　　　C、 运作定位Operational Approach　　　　 　　　　贰、市场推广策略 MARKETING STRATEGY　　一、资金投入策略 STRATEGY FOR MARKETING BUDGET：　　　　二、媒体广告计划 MEDIA PLANNING　　　　上述媒体投放策略之作用与目的 The objectives of the aforementioned strategy：　　　　1、 媒体有Suggested media includes：　　广告计划 Advertising Plans：　　　　（一） 要点 Key Approaches　　　　　　（二）媒体选择MEDIA CHOICES　　　　1、 报纸Newspapers： 　　中文报纸类Chinese Newspaper：　　英文报纸类English Newspaper　　　　2、 杂志Magazines：　　中文杂志类Chinese Magazines　　英文杂志类English Magazines　　　　　　（1） 开盘Commencement of Sales：　　（2） 服务Services：　　（3） 地位Locations：　　6、 路牌及灯箱广告Roadside Billboards & Light boxes。　　　　7、 其他媒体Other Media　　　　（三）公关及广告实施流程IMPLEMENTATION PROCESS FOR PR & ADVERTISING　　　　A、筹备阶段Preparation Stage – Project under Construction　　a) 大型路牌广告Large Scale Billboards　　 – 机场路、项目周边或人流集中地区　　b) 直投宣传小册子Direct Mailing Pamphlets　　c) 工地围板设计及展示中心设计Planning of Show Room and Signboards at Project Site　　d) 宣传海报Posters　　e) Logo及各平面广告设计Graphic Designs and Logo Designs　　f) 发请柬及邀请信设计Designs and Distribution of Invitation Cards　　g) 宣传刊物及纪念品Promotion Brochures and Souvenirs　　h) 举办开幕典礼及新闻发布会Opening Ceremony and Press Conference　　i) 报章及杂志缮稿Press Releases　　j) 电视宣传片及光盘制作TV Commercial and CD-ROM Production　　k) 报刊、杂志广告Advertisement Placements in Newspapers and Magazines　　l) 推介会及展销会设计Exhibition and Project Promotion Seminars　　　　B. 中期阶段Marketing Stage– Project Sales Support　　　　a. 报刊杂志缮稿及广告发布Press Release and Advertising Placement　　b. 电视宣传及光盘派发Broadcasts of TV Commercials and Distribution of CD-ROM　　c. 宣传单张及派发Distribution of Promotion Pamphlets　　d. 请柬及邀请信寄发Distribution of Invitation Cards　　e. 租售中心及围板建造　　Construction of Show Rooms and Signboards at the Project Site　　f. 展览会场制作（广告牌及挂旗）Exhibitions　　g. 国内客户推介会Project Promotion Seminars for Domestic clients　　h. 国内外电台宣传广告发布Releases of Advertisements in Radio Stations within and outside China　　i. 国内外报刊杂志广告发布　　Releases of Advertisements in Local and International Magazines　　j. 加插及更换展销内容Adjustments of Promotion Contents if Necessary　　　　C．后期Final Stage – Prolonged Marketing Effects　　　　a) 电视广告TV Commercials　　b) 报刊杂志广告（包括缮稿）Advertisements and Press Releases in Print Media　　c) 宣传推广活动及展示会Promotion Activities and Exhibitions　　d) 路牌广告Outdoor Advertisements　　　　（四）、媒体广告发布建议RECOMMENDED STRATEGY FOR ADVERTISING　　1、 软性广告宣传思路Public Relations Strategies　　　　　　2、 海外发布Promotion in Overseas Markets　　　　具体实施方案Execution Plan　　　　媒体目的Objectives of our Media Strategy　　　　　　媒体策略Communications Strategy　　　　　　三、平面设计策划要求 THEME OF GRAPHIC DESIGN　　　　四、NP、路牌广告策划要求BILLBOARD ADVERTISING AND ITS DESIGN　　　　五、营销推广活动计划建议PROMOTIONAL ACTIVITIES　　　　1、 展览会推广活动Exhibitions & Promotions：　　　　展览会场地选择考虑因素The choice of exhibition venue：　　　　　　2、 落实有关物业管理事宜Issues of Property Management　　　　　　六、企业形象宣传包装建议PACKAGING AND BRANDING OF CORPORATE IMAGE　　　　品质、形象的再塑工程The re-engineering of quality and image.　　　　　　1、 本项目营销推广文化理念PHILOSOPHY BEHIND THE BRAND IMAGE OF THE PROJECT　　　　本案项目营销推广文化理念的建立条件Brand Building Elements of the Project：　　1）、开发运作观点Brand creation through sales operations　　　　2）、突出人性化和时代感Human Touch and Contemporary Feel　　　　3）、本案项目自然条件极佳The Unique Edge of Location Advantage　　　　4）、目标客户群的文化需求The culture of the target segment　　　　2、本案项目营销推广文化的构筑方式THE EXECUTION PROCESS OF BRAND BUILDING　　　　构筑一Step 1：　　确立“本案”营销推广文化总精神Formulation of Brand Image　　　　　　构筑二Step 2：　　营销推广文化指导各项工作 　　Projection of Brand Image via Sales and Marketing Activities　　　　　　构筑三Step 3：　　将用户作为构筑营销文化的主体　　Further Development of Brand Image among the Users　　 　　　　叁、顾问服务项目配合明细清单 SERVICES AND SUPPORTING INFORMATION REQUIRED　　　　一、市场推广顾问服务项目MARKETING CONSULTANCY SERVICES　　1、 总体形象Brand Image　　　　（1） 案名标志（Logo）：　　　　　　2、 宣传计划Marketing Plans　　　　3、 公关项目PR Services　　（1） 形象公关Corporate Communications：　　　　（2） 危机管理Crises Management：　　　　4、 商场策划分析建议　　　　5、 执行监督，质量控制Execution Follow-up and Quality Control　　　　6、 项目跟踪报告Project Tracking Reports　　　　　　　　　　　　■ 双方前期合作的具体执行建议First Stage Cooperation：　　　　 　　二、市场推广顾问专业配合人员MARKETING PROFESSIONALS　　（1） 市场推广顾问Marketing Consultant　　信念及格言　　Faith and Proverb 　　　　（2） 媒体策划主任Media Planning Directors　　　　三、其他工作配合要点SUPPORTING FUNCTIONS　　　　　　四、顾问服务费PRINCIPLES AND SCALE OF CONSULTANT FEES　　　　1、顾问服务期Consultancy service coverage：　　　　　　2、计酬原则Charging Principle：　　　　 　　■ 宣传推广工作配合重点Execution Schedule：　　　　时间/阶段Time/Phases 工作重点Items　　前期First Stage　　　　第1-3个月　　First to Third Month 　　uf06c 市场定位 Market Positioning　　uf06c 案名 Project Name & Logo　　uf06c 总体宣传计划 Overall Promotion Plans　　uf06c 总体公关计划 Overall PR Plans　　uf06c 制订预算、支出机制 Budgeting and Payment Mechanism　　uf06c 宣传品制作 Production of Promotion Materials　　uf06c 第一期宣传执行 Execution of 1st Stage Promotion　　uf06c 公关工作开展 Commencement of PR Services　　uf06c 商场策划分析建议（含图解）　　中期Second Stage　　　　第4-9个月　　Fourth to Ninth Month 　　uf06c 公关工作 PR services　　uf06c 第二期宣传执行 Execution of Second Stage Promotion　　uf06c 第三期宣传筹备与展开 Preparation of Third Stage Promotion　　uf06c 市场调整与研究 Market Survey and Marketing Plan Adjustments　　　　　　后期Third Stage　　　　第10-12个月　　Tenth to Twelve Month　　 uf06c 宣传推广与促销 Promotion and Sales Campaigns　　uf06c 公关工作 PR　　　　五、发展商须提供之资料清单: 　　INFORMATION TO BE PROVIDED BY DEVELOPER　　　　　　1) 项目中英文地址(address of the project, both in Chinese and English)　　2) 土地使用年期(Authorized Years of Land Use)　　3) 土地面积(Area of the Site)　　4) 土地用途(Land Use)　　5) 发展商(国内公司)中英文名称　　(Title of the developers [local companies] both in Chinese and English)　　6) 香港代表律师楼的中英文名称　　(Name of appointed attorney in Hong Kong, both in Chinese and English)　　7) 国内代表律师楼的中英文名称　　(Name of appointed attorney in China, both in Chinese and English)　　8) 建筑师的中英文名称(Name of the architect, both in Chinese and English)　　9) 顾问建筑师的中英文名称　　(Name of the civil consultants, both in Chinese and English)　　10) 结构工程师的中英文名称　　(Name of the structural engineers, both in Chinese and English)　　11) 楼宇设备工程师的中英文名称　　(Name of the building engineers, both in Chinese and English)　　12) 工料估算师的中英文名称　　(Name of the construction appraiser, both in Chinese and English)　　13) 承建单位的中英文名称(Name of the contractor, both in Chinese and English)　　14) 物业管理公司的中英文名称　　(Name of the property management, both in Chinese and English)　　15) 中英文楼宇设计用途陈述　　(Statements of functions for the building, both in Chinese and English)　　16) 发售文件证号销售批文副本(Copy for the Property Sales Permit)　　17) 总规划图和各功能区图则(附可修改之电脑档案) 　　(Layout and design diagrams for all functional areas)　　18) 项目所有外观及内部透视图(附可修改之电脑档案) (All the scenograph )　　19) 建筑材料说明(Construction material specifications)　　20) 项目周边规划图(附可修改之电脑档案) 　　(The project"s environmental design plan)　　21) 详细平面图(附可修改之电脑档案) (Layout plans)　　22) 发展商介绍 (背景及资料) (Background information of the developers) 　　23) 配套设施资料(Facilities Specifications)　　24) 销售地址及电话(Sales address and telephone)　　25) 停车场资料(Information on parking lot)　　27) 投资回报(或回报保证)之详细资料(Investment Return Calculations)　　28) 银行按揭安排详细资料(Mortgage Arrangements)　　 　　　　六、海外广告发布所需资料清单: 　　PREREQUISITE INFORMATION REQUIRED FOR ADVERTISING OVERSEAS　　　　　　1) 土地使用证(及副本) Land Use Certificate　　 　　2) 房屋预售许可证(及副本) Property Pre-sale Permit　　　　3) 销售许可证(及副本) Property Sales Permit　　　　4) 国内律师确认信Confirmation letter from a Chinese attorney　　　　5) 海外律师证明国内律师可执业确认信　　Confirmation letter from overseas attorney to recognize the Chinese attorney"s right to practice　　　　6) 银行为楼盘提供楼宇按揭的证明　　Proof issued by Banks for Mortgage Arrangements　　　　7) 委托投放电视广告书　　Appointment Letters from the developer for Advertising Placement

英国留学生读市场营销专业主要有4个就业方向，分别是营销策划、客服代表、销售代表和销售工程师。一、英国市场营销专业就业方向-营销策划营销策划(Marketing Plan)是在对企业内部环境予以准确地分析，并有效运用经营资源的基础上，对一定时间内的企业营销活动的行为方针、目标、战略以及实施方案与具体措施进行设计和计划。营销策划的实质，是通过各种形式和媒介平台，实现和消费者的心理沟通，以达到销售的目的。二、英国市场营销专业就业前景-客服代表客户代表的服务一般是负责收集、管理、分析、应用客户数据，对营销、销售与服务进行支持。具体的服务有：分析/数据挖掘服务、数据准备与强化、促销活动管理/执行、以客户为中心的数据仓库开发、客户数据集成服务、客户数据分析服务。市场营销毕业的同学由于拥有熟悉市场和专业知识两大法宝，在此类服务上有着很好的先天优势。三、英国市场营销专业就业前景-销售代表销售代表虽然职位不高，但对渠道商来说却很重要，因为他们手中握着渠道商梦寐以求的各种资源。比如，在特价订单的审批中，销售代表有权力决定是给渠道批三个点还是四个点，即便更高的审批权限在更高层的经理那里，往往起决定作用的还是销售代表。因为高层经理每天要处理那么多特价订单，根本不可能一一核实，主要还是听销售代表的意见。在刺刀见红的激烈竞争中，一、两个点的优势，往往就决定了你是否能拿下订单，以及是否能有盈利。所以这也是一个不错的发展方向。四、英国市场营销专业就业前景-销售工程师销售工程师是能够独立管理和策划商品的区域销售，营销业务的高级销售人才，具有极高的市场经验和敏感的市场观察力、分析力，要求能够独立管理商品的销售业务，从事商品销售策划工作的职位。销售工程师是如何产生的呢?在销售活动中中，单次销售金额较大，销售产品和服务比较复杂，同类型产品技术参数有较大差别。销售方式多为厂家直销或联合当地代理一起面对客户。对销售人员综合素质要求较高，要有行业的专业技术知识，也要有较强的市场开拓和销售能力。用户采购过程复杂，采购目的理性，用户对售后服务普遍比较看重，部分会进行招标。针对这种销售模式的销售工程师就诞生了。对于这个职业，市场营销专业的童鞋应该不会很陌生，在这个职位上几乎能够最大化你在学校所学的专业知识。对于有着职业梦想的人来说，销售工程师是一个不错的选择。

直接去chinahr或者51job上边找个相关职位的要求好了

　　Nine-hundred and seventy-two. 　　972 　　That"s the total number of e-mails I received just in May, and it"s about my average. That"s not counting the hundreds and hundreds of messages Gmail dumped into categories for promotional mail, forum posts, and social networking updates. I"ve become proficient at jumping through messages quickly, but there"s one thing I"ve mastered even more than that: spotting a lack of confidence. 　　这是仅五月份一个月我收到的邮件总数，这也是我的平均值。其中不包括被谷歌邮箱分类的数以千计的广告邮件，论坛帖子和社交网络更新。我已经变得非常善于在邮件之间快速切换，但我掌握的另一项能力更加重要：识别不自信。 　　I also take quite a few cold calls--people who are not really sure what I do and have not really done too much research but have me on a phone list for some reason. 　　我也会接到一些推销电话—那些人既不确定我的职业也没有做很多调查工作，但会因为某种原因把我放在通讯录中。 　　In most cases, it"s a pitch about a product or someone asking a question about marketing to journalists. He or she might say he or she "usually" does something. In a few cases, it"s someone with a business idea he or she "suspects" will be perfect. Most of the time, these messages are straightforward--the sender isn"t messing around. But a few seem hesitant. I fire back a question, and the response makes me question the person"s authority on the subject. 　　大多数情况下是关于产品推销或是问向记者做市场推广的问题。他们可能会说他或她u2018通常u2019做某事。少数情况下，某个人有一个他或她u2018猜想u2019会是完美的商业理念。大多数时候，这些信息是直接的—发件人不是在捣乱。但有时候感觉很犹豫。我反问一个问题，回复会让我质疑他在这个话题上的权威性。 　　These words are not always triggers about confidence level, but they are my first signal that something is amiss. They make me think the sender is not that sure about the product or service. And they are dead giveaways that I need to question what the person says. 　　这些词不一定都是自信水平的触发器，但他们是我感觉哪里有问题的第一信号。他们让我觉得发件人对产品和服务并不确信。而且他们暴我需要问他说的什么 　　1. Might 　　Be careful when you tell people you "might" do something. Are you sure about that? No one is asking you to solve world peace. When you say you "might" finish a report, it implies you lack some ability, don"t manage your time well, or have too many priorities. 　　1. Might 　　当你告诉别人u2018可能u2019做某事时要小心。你真的确定吗?没有人让你去维护世界和平。当你说你u2018可能u2019完成了一份报告，这就意味着你能力不足，不能有效地管理时间，或者有过多要处理的事情。 　　2. Won"t 　　Here"s an obvious word to avoid in your emails. Anyone who says he or she "won"t" do something or "won"t" attend a meeting is generating a negative vibe. Be more decisive: Either accept an invitation or reject it; using the word won"t suggests hesitancy.[/en] 　　2. Won"t 　　很显然要在邮件中避免使用这个词。那些说他或她u2018不会"做某事或u2019不会u2018参加会议的人是在制造一种消极的氛围。要更坚定一些：要么接受邀请要么拒绝;用不会这个词代表犹豫不决。 　　3. Usually 　　This is a trigger word in email that makes it obvious to everyone that you don"t have all the facts. If you say the accounting department "usually" doesn"t approve your expense report or the boss is "usually" late to work, it means you"re stretching the truth. 　　3. Usually 　　这个词在邮件中会让每个人认为你没有掌握所有实际情况。若果你说财务部门u2019通常u2018不会通过你的支出报告或者老板u2019通常上班迟到，这说明你在夸大事实。 　　4. Suspect 　　Unless you are talking about a suspect in a trial, avoid saying you "suspect" anything. You"re not Sherlock Holmes. Just use direct terms: You know an investor is pulling out of the project, and here"s why; or you have facts to support your conclusion on a new marketing plan. 　　4. Suspect 　　除非你在讨论一个审判中的嫌疑人，否则不要说你u2018怀疑u2019某事。你不是福尔摩斯。就用那些直接的措辞：你知道投资者在退出项目，这是原因;或者你有证据支撑你对一项新市场计划的结论。 　　5. Impossible 　　I"ll bet Mark Zuckerberg has never used the word impossible in an email. The recipient will lose confidence in you quickly. State why something might be hard or difficult or just don"t agree to a course of action. Don"t bother telling people it"s impossible. 　　5. Impossible 　　我敢肯定马克扎克伯格从来没在邮件中使用过不可能这个词。收件人会立即对你失去信心。陈述一件事为什么可能会很辛苦或困难，或者只是不同意某种做法。不要浪费时间告诉别人它是不可能的。 　　6. Worried 　　We all worry about the stresses of life. Telling people you are worried by email makes it seem as if you lack confidence in your abilities. If you are worried, don"t bother saying that to anyone--just express what you are concerned about and offer solutions. 　　6. Worried 　　我们都担心生活中的压力。告诉别人你为邮件感到忧虑表明你似乎对自己的能力缺乏自信。如果你感到担忧，不需要告诉任何人—只需要表达你担心什么和提出解决措施。 　　7. Confused 　　Expressing your confusion will create even more confusion. It"s better to just say what you are confused about and ask questions. Saying you are "confused" gives people the impression that either you don"t understand something or that the topic is confusing to you. 　　7. Confused 　　表露你的困惑会产生更多的困惑。更好的做法是说出你困惑然后提出问题。表达你很u2018困惑"给别人留下的印象是要么有些事你不明白或者这个话题使你迷惑。 　　8. Need 　　We all have needs in life. When you express those needs by email over and over again, it makes you look needy. I "need" you to come to work early, I "need" you to get that report done. Avoid saying "need" and express requirements more directly. 　　8. Need 　　我们在生活中都有需求。当你重复在邮件中表达这些需求的时候，会使你看起来不自信。我u2019需要u2018你早点来上班，我u2019需要u2018你完成这份报告。不要说u2019需要u2018，而是更直接的表达要求。 　　9. Quandary 　　Have you sent a message and said you were in a "quandary"? You should know that the word means you are in a total state of perplexity. I mean, you are really perplexed. That"s not often the case when it comes to a new business proposal or fundraising round. 　　9. Quandary 　　你是否在邮件中说过自己u2019左右为难u2019?你应该知道这个词意味着你在一种完全困惑的状态。我的意思你真的不知所措。但在一份新的商业提案或融资过程中通常不是这种情况。 　　10. Likely 　　Few of us are in the business of predicting the future. If you say something is "likely" in an email, you are expressing to the recipient that you are not really sure about the topic, and you don"t have all the facts yet. It"s likely that you just lack confidence. 　　10. Likely 　　几乎没有人从事预测未来的的工作。如果你在邮件中说一件事u2018貌似u2019，你就是在向收件人表达你对这个话题并不确定。，而且你还没有掌握所有情况。你可能只是缺乏自信。

策划飞机~！哈哈

marketing calendar营销日历例句:1.The expectation of the so-called new year rally has been a mainstay of the annual marketing calendar for fund management companies for many years, and new fund launches are often scheduled for the festive period. 多年来，在基金管理公司的年度营销计划中，对所谓“新年行情”的预期一直是宣传主调，而新基金的发行也常常选在春节期间。

通过扩展“证明”的营销方式，父母可以获利的几种方法。首先，专营公司的购买价格给予家长对这一计划立即返回。然后出售的用品专营公司提供持续的利润来源。随着新业务的增加和公司的信誉差，经营权的增加价值和成为专卖店的销售量更容易越滚越大的效果非常显着，这种增长也带来了发挥规模效益。地区性或全国性的广告可能对于一个有20个经济特许加盟商可盈利，不可能有40人。

对不起,我也不知到,你能教我吗?

实习报告在哪里？

Mainly didn"t come to 3-5 years according to the national water conservancy profession and the actual circumstance of the coal profession and it, the development combined the market fixed position of its product, purchasing behavior analysis a value chain analysis an outlet analysis a competition market analysis.The programming draws up also nationwide integration market plan project and carry out a plan, if combine water profession, coal profession market characteristics.The coordination involves all relations when the coordination carries out that market activity, insuring implement project can carry out sex and product income.And provide how at the suggestion competed own competition ability of market exaltation.我很用心翻得，可能有错误。但我现在急需悬赏分。大哥……

通常说：business tripDear Boss,I plan to go to Beijing have a business trip, to discuss the new machine we are going to buy. Please kindly approved.Thank you..***

BTL（空防系统）上对下通话；信标跟踪电平（Beacon Tracking Level);后方空军。Plan and implement BTL marketing activities which including PR, road shows, trade and end user promotions.策划与执行线下推广活动，包括：公关，路演，渠道与终端促销等。BTL advertising usually requires merchandise display or other supporting props as carrier for the advertising experience.而线下广告通常需要以商品展示道具或其它辅助道具作为广告体验的载体。Conclusion: It is indicated that BTL can improve symptoms and signs of patients with RA and has better and faster effects on acute phase reaction than MTX。结论：痹痛灵胶囊改善类风湿患者症状与体征，控制急性炎性反应优于对照组。

我本来是个平民百姓，开始学习的是文学，可是后来总也不能高中。之后就学习武术了。在校场上射箭的时候，没想到射到了敲鼓的小兵，被乱棒打出来了。后来只好学习医术了，学习的是临床医学，读了五年后，有了点成就。自己发明了一个药方，自己服用之后，身亡。到了地府，等了很久也不见阎王爷升堂，很不耐烦，就问他们怎么回事，小鬼说：我们的阎王读你的案卷，狂笑不止，已经在后面休克了，还没醒……希望能帮到您

　　营销策划（Marketing Plan）是在对企业内部环境予以准确地分析，并有效运用经营资源的基础上，对一定时间内的企业营销活动的行为方针、目标、战略以及实施方案与具体措施进行设计和计划。　　营销策划，首先要确定营销概念，其次是在营销理念基础上的策划.营销策划是根据企业的营销目标，以满足消费者需求和欲望为核心，设计和规划企业产品、服务和创意、价格、渠道、促销，从而实现个人和组织的交换过程。营销策划是为了改变企业现状，完成营销目标，借助科学方法与创新思维，立足于企业现有营销状况，对企业未来的营销发展做出战略性的决策和指导，带有前瞻性、全局性、创新性、系统性。营销策划适合任何一个产品，包括无形的服务，它要求企业根据市场环境变化和自身资源状况做出相适应的规划，从而提高产品销售，获取利润。营销策划的内容包含市场细分、产品创新、营销战略设计、营销组合4P战术等四个方面的内容。　　营销策划的主要内容有以下几点： 　　1.营销战略规划。2.产品全国市场推广。3.一线营销团队建设。4.促销政策制定。5.专卖体系等特殊销售模式打造。6.终端销售业绩提升。7.样板市场打造。8.分销体系建立。9.渠道建设。10.直营体系建设。11.价格体系建设。12.招商策划。13.新产品上市策划。14.产品规划。15.市场定位。16.营销诊断。17网络营销平台的创立等。　　营销策划过程　　菲利普·科特勒认为：营销开始于业务计划过程之前。与制造和销售观点不同，该业务过程由价值创造和随后的传递组成，这个过程包括三个阶段。 　　第一阶段是选择价值。在任何产品产生以前，必须先做营销“作业”。营销工作过程是细分市场（segmentation），目标（targeting），定位（positioning）——STP，它是战略营销的精粹。 　　一旦业务单位选择好了将提供给目标市场的价值，它即准备提供价值工作。有形产品和服务必须具体明确的，目标价格必须建立，产品必须制造和分销给市场。在第二个阶段，开发特定产品的性能、价格和分销，这也是战术营销（tactical marketing）的内容。 　　第三个阶段的任务是传播价值。战术营销在延伸：组织销售力量、促销、广告和其他推广工作，以使该供应品为市场所知。营销过程始于产品以前，继续于产品开发之中，在产品销售之后还应延续。

Summary and Further Reading on Marketing Plan When making a marketing plan,it is important to know and state the timescale you are working with.Are you making a long term plan,a short term plan,or something in between?You may also find that some areas of your marketing plan are short term,while others will work in the long term. A business that deals with new technology may need to update their marketing plans every 3-6 months,where as a business in an established and stable industry might only need to update their plan every other year. Your targets and objectives need to be based on a realistic timescale,there is little point making a target of 400% sales growth in 2 months when you know that is impossible.Set realistic but challenging targets over an accurate timescale. Summary * A marketing plan is in addition to a standard business plan. * A marketing plan helps set realistic objectives for your business,and helps make sure that the business is focused on the most important areas of marketing. * A marketing plan can help in obtaining finance by demonstrating that the business has been thoroughly planned. * A plan should look at each of the important areas and have realistic objectives for the short,medium,or long term. * Looking at the prices of your products should take into account both consumers and petitors products. * Looking at the locations of your products should take into account where the product is sold as well as the distribution methods used to get there. * You should firmly know the unique selling points of your business and its products. * Sales of one product may help increase sales of another product; you should look at how this can be achieved. * If your product is seasonal,look at introducing a new or modified product to sell during the slower months. * Both the budgets and message of your advertising and public relations should be reviewed regularly to ensure best results. * Word of mouth is free marketing!Look at how you can encourage it. * Special offers and petitions can increase interest in your product and convert possible buyers into sales.Look at how you can maximise this. * In a SWOT,Strengths and Weaknesses are internal,while Opportunities and Threats are external.Each point should be written down briefly to provide a quick overview of the status of your business and its market(s). * A marketing plan should have a timescale relevant to the nature of your business,although different areas of the plan may have different timescales. SWOT Analysis in a Marketing Plan SWOT This is a monly used form of marketing *** ysis.It looks at both your business and the external environment to anticipate possible future action you may need to take to defend or expand your market position. SWOT stands for Strengths; Weaknesses; Opportunities; and Threats. (i) Strengths Here you should list the main strengths of your business and products/services.This should include not only the areas that your business or products are good at,but also high profit margins,successful current marketing campaigns and similar strengths.e.g.Our business has a reputation for excellent quality customer service. Strengths are internal factors,and are usually related to your business only. (ii) Weaknesses Here you should list the main weaknesses of your business and products/services.This should include the areas that you feel your business could improve on,or are limiting your quality or expansion.e.g.Our slow production speed makes it difficult for us to meet shipment dates effectively. Weaknesses are internal factors,and are usually related to your business only. (iii) Opportunities Here you should list what you believe to be the best opportunities available in your market,or new markets you believe your business can succeed in.e.g.Gap in market for *** aller versions of our products. Remember,a weakness may be an opportunity in disguise!e.g.If we fix the weakness in our manufacturing speed whilst maintaining quality,we have an opportunity to offer faster delivery to our customers. Opportunities are almost always external,although they may rely on internal strengths.e.g.An opportunity is available by advertising our strengths in quality of service. (iv) Threats Here you should list what you believe to be the biggest threats to your business.This could include petitors,government regulations,changes in customer attitudes and other such areas.e.g.Our petitors are planning to launch a big new product in the next 6 months. Threats are almost always external,although they may rely on internal weaknesses or external factors that limit your strengths.e.g.If our petitors lower their prices and we match them,we may be left with an unprofitable product.,2,

这个还用说吗？发达国家的市场竞争完全化，有更多的真实案例。当然去美国啦。

Marketing strategy is a key part of the general corporate strategy A marketing strategy is most effective when it is an integral ponent of corporate strategy, defining how the anization will engage customers, prospects and petitors in the market arena for success. It is partially derived from broader corporate strategies, corporate missions, and corporate goals. They should flow from the firm"s mission statement. They are also influenced by a range of microenvironmental factors. A marketing strategy also serves as the foundation of a marketing plan. A marketing plan contains a set of specific actions required to successfully implement a marketing strategy. For example: "Use a low cost product to attract consumers. Once our anization, via our low cost product, has established a relationship with consumers, our anization will sell additional, higher-margin products and services that enhance the consumer"s interaction with the low-cost product or service." Here are different type of marketing strategies, and it will clearly explain different marketing strategies have different important function on marketing activities: Types of marketing strategies Every marketing strategy is unique, but if we abstract from the individualizing details, each can be reduced into a generic marketing strategy. There are a number of ways of categorizing these generic strategies. A brief description of the most mon categorizing schemes is presented below: Strategies based on market dominance - In this scheme, firms are classified based on their market share or dominance of an industry. Typically there are three types of market dominance strategies: Leader Challenger Follower this strategy base on internal management Porter generic strategies - strategy on the dimensions of strategic scope and strategic strength. Strategic scope refers to the market peration while strategic strength refers to the firm"s sustainable petitive advantage. Cost leadership Product differentiation Market segmentation this strategy apply porter theory to place effort on target market and positioning. Innovation strategies - This deals with the firm"s rate of the new product development and business model innovation. It asks whether the pany is on the cutting edge of technology and business innovation. There are three types: ------Pioneers ------Close followers -------Late followers this strategies production development Growth strategies - In this scheme we ask the question, “How should the firm grow?”. There are a number of different ways of wering that question, but the most mon gives four wers: ----Horizontal integration ----Vertical integration ----Diversification ----Intensification this strategy based on grow of the firm.,参考: wers/topic/marketing-strategy,Hi some quick thought on it: 1) Help pany identify prospective client 2) Able to help pany generate more revenue 3) Improve pany"s efficiency in terms of operation cost 4) Help pany define or find out their position in the market 5) Identify petitor in the market I think best of all...is to generate REVENUE....REVENUE...,

　　During my senior year in college, I took a marketing class taught by a cantankerous old man. On the first day of class, he made some predictions. First, he said we would always remember his name. Visualize a jack-o"-lantern in the seat of a wicker chair - and you will always remember Jack Wickert. Second, he said most people would fare very badly in this class because he had no patience with students who don"t do the assignments and follow instructions. Last, there would be no more than three As out of the forty students in the class.　　He made us sweat all semester. No doubt, we learned something about creative avenues for marketing products. He taunted and jeered at us and called us airheads. This was a night class. Everyone worked full-time. By 7:00 p.m., we were tired - imagine how we felt at 10:00 p.m. after being beaten up for three hours!　　Mr. Wickert scheduled the final exam for the second-to-last week of the semester. We would review the results on the last night of class. On the night of the final exam, Jack Wickert told the class there was only one question. Then he stunned us all by announcing, "This is an open exam. You may look through your books, your notes or anything that will help. In fact, as far as I"m concerned, you may leave the room, go to the library, telephone your friends. You may do any research you like. There are a few things you may not do. You may not talk to or disturb anyone else in the class. You may not share your findings. And finally, don"t bother me. When you finish, put your results on my desk and leave."　　Then, Wickert proceeded to write the problem on the board: Develop a marketing plan for an electronic rattrap costing $150. (In 1977 dollars, that was the equivalent of one month"s rent.)　　About half the class immediately got up and left. I looked over at one of my friends. He arched his eyebrow, shrugged and shook his head. What a horrible thing to have to market. Who"s going to spend a whole week"s salary on one rattra

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市场部经理下面是英语的"工作简介"position:managerofmarketingreportsto:executivedirector;consultationfrommarketingpartner(s)positionresponsibilitiesdirectfirm"soverallmarketingandstrategicplanningprograms,andcorporatecommunications.facilitateclientdevelopmentthroughmarketingandclientservicesprograms.dutiesandresponsibilitiesinclude,butarenotlimitedto:1.design,implement,andfacilitateannualmarketingplanforthefirm.supportandfacilitatedevelopmentandimplementationofsectionbusiness/marketingplans.2.planandadministerthefirm"smarketingoperationsbudget;supportdevelopmentofregionalmarketingbudgets.3.overseethecharitablecontributionsfoundation.4.organizeandimplementclientrelationsincluding:u2022clientsatisfactionsurveysu2022clientdevelopmentactivitiesu2022clientskillstrainingu2022specialevents5.supervisefirm"srfpprotocolprocessincludingsolicitingrfpsfromdesirableprospectiveclientsandwritingproposalsfornewbusiness;participateinplanningandpresentationsessions,whenassigned.6.overseebusinessdevelopmentactivitiesincluding:u2022effortsthroughbusinessdevelopmentcoordinatoru2022assistingattorneysinstrategicplanningforclientpresentations,beautyu2022contests,etc.u2022offercoachingforprospectiveclientmeetings,presentations,etc.u2022workwithregionalofficesondesigningandimplementingprospectingandclientcontactsystems.7.overseecorporatecommunicationsactivitiesthroughcommunicationscoordinatorincluding:u2022externalcommunicationsandsystemsu2022internalcommunicationsandsystemsu2022publicrelationseffortsu2022externalvendorsandconsultants8.developandadministermarketingdatabasewhichincludesclientandprospectinformation,mailinglistapplications,accesstofinancialreports,etc.9.assistwithandsupportfirm"sinvolvementinvariouslegalnetworksincludingcoordinatingbusinessdevelopmentandmarketingactivitiesviatheserelationships.10.designandplanquarterlymarketingtrainingseminarsforattorneys.11.overseefirm"selectronicmarketingeffortsincludingsupervisionofwebsitedesignandmaintenance.12.supervisemarketingassistant,clientservicesadministrator,communicationsmanager,practicedevelopmentmanagerandregionalmarketingmanager(s).makestaffingandhiringdecisionswithinmarketingdepartment.

“Gold”这个字有「黄金」、「金色的」等意思，生活中除了这些意思之外，还可以用在哪里呢？这次由Niharika老师来告诉大家一些有“Gold”的实用英语片语！ 1. All that glitters is not gold. 表示不是所有闪耀的、有吸引力的东西都是有价值的。 2. Have a heart of gold 指一个人很慷慨、真诚和友善。 例句： “Michelle is such a lovely person. She has a heart of gold.” 「Michelle是个惹人爱的人。她相当地慷慨、友善。」 3. Gold digger 表示只为了男人的金钱和权力而交往的女人。 例句： “Some girls who go out with men who are old are gold diggers.” 「有些跟年长的男人出去的女孩子都是为了他们的金钱。」 4. Be as good as gold 指某人相当地真诚，而且举止端正。 例句： “His children are as good as gold.” 「他的小孩们行为举止都很端正。」 5. Go for gold 表示在某些竞争性的活动中想要得到最好的成绩，尤其指运动竞赛。 例句： “Our new sofare is great, we have to go for gold, no promises on the marketing plan.” 「我们的新软体很棒；我们一定要在市场上有好的表现，绝不妥协。」 6. Worth its weight in gold 指某个东西很有价值。 例句： “This book is worth its weight in gold, the language is simplified and easy to understand.” 「这本书相当地有价值，里面的文字很简单又很好懂。」 All that glitters is not gold., be as good as gold, go for gold, gold, gold digger, have a heart of gold, worth its weight in gold

senior plan manager

问题一：业务经理 用英语怎么说 业务经理： Operational Manager -；Sales Manager；BM；Account Manager Operational Manager - 问题二：“业务经理”的英文怎么写？ 业务经理:business manager 问题三：业务经理英文怎么写?是名片上的,一定要标准的!!! Business Manager 问题四：资深业务经理的英文翻译是什么？ Senior Marketing Manager 问题五：业务主管的英文怎么说 Chief of Operations 缩写为 CoO 问题六：跪求业务经理工作职责的英文翻译 1. Conduct market research and *** ysis grasp market opportunity, effective *** ysis of potential client panies operating and financial situation, thus avoid risk; Negotiate with customer, foreign liaison, proposal, receipts, etc.; Internally, formulate strategies, coordinate resources, job assignments, supervision process, etc. 2. Assist gm to make the monthly, quarterly and annual sales plan. 3. To make marketing strategies and marketing activities and make sales department moving in the right direction; Guide subordinate enhance cooperation with clients, to improve the level of munication structure cohesion in this area. 4. Form sales team responsible for the sales staff recruitment, training, tutoring, motivation, business evaluation, forming a good sales team. 5. Understand sales personnel daily sales results and sales staff to the dynamic, timely adjust selling point *** yzing customer"s requirement, keep good relationship with customers are seeking opportunities to develop new business,; 6. Understand the monthly sales situation and according to the sales that month arrange next month"s focus, and adjust working methods. 7. Management sales channel and customer data management for timely customer visit and sale *** an service on track; Organization department cases at our web site, coordinate and deal with problems, promptly to the general manager sales work situation. 问题七：销售部业务经理 英文翻译 Sales Operations Manager我公司就有这个职称 问题八：业务主管的英文怎么翻译？？ marketing supervisor 问题九：业务2部经理的英文怎么写? Manager of business division Ⅱ 问题十：销售经理的英文翻译是什么 1【问题】销售经理的英文翻译是什么 2【回答】销售经理-----sales manager； marketing manager；account manager（这三个都可以，如果做头衔的，单词的首字母都要大写） 【例句】 He began his career at the pany as area sales manager for Russia, Chinaand Asia-Pacific regions. 他的职业生涯始于在该公司的地区销售经理，俄罗斯，中国和亚太地区。 I heard he"s been transfered to another pany as a marketing manager. 我听说他被转到别的公司做销售经理。 Report to Regional Account Manager; 向区域销售经理汇报

　　销售经理指导产品和服务的实际销售。通过确定销售领域、配额、目标来协调销售工作，并为销售代表制定培训专案。那么你知道吗?接下来跟着我来学习一下吧。 　　销售经理的英语说法1： 　　marketing manager 　　销售经理的英语说法2： 　　sales manager 　　销售经理相关英语表达： 　　区域销售经理 Regional Sales Manager 　　海外区域销售经理 Overseas Sales Manager 　　客户销售经理 Account Sales Manager 　　销售经理的英语例句： 　　1. The unemployed executives include former sales managers, directors and accountants. 　　被解雇的管理人员包括前销售经理、主管和会计。 　　2. Her promotion to Sales Manager took everyone by surprise. 　　竟然提拔她当销售经理，叫每个人都感到意外。 　　3. We are recruiting a sales manager with responsibility for the European market. 　　我们正在招聘负责欧洲市场的销售经理。 　　4. She is the sales manager of this department. 　　她是这个部门的销售经理. 　　5. Sales forecasts are outside my province — you should discuss them with the sales manager. 　　销售预测不是我的领域——你应该同销售经理讨论这个问题. 　　6. As the pany"s northern sales manager I"m responsible for quite a large territory. 　　作为公司的北方销售经理,我负责相当大的一片地区. 　　7. Yes, I"d like to talk with your sale manager about something troublesome. 　　有, 我想同你们销售经理谈点麻烦事. 　　8. The marketing director is the latest addition to the board. 　　董事会中最新增加的成员是销售经理. 　　9. That bright young man is on his way to being the sales manager of the pany. 　　那个能干的小伙子快要当上公司的销售经理了. 　　10. Banquet Sales Manager is offering help. 　　宴会销售经理为之提供服务. 　　11. Well, Tom gave me some very optimistic reports from his regional sales managers. 　　呃, 汤姆的地区销售经理给了我一些很乐观的报告. 　　12. Jack, I"d like you to take over the job as sales manager from now on. 　　杰克, 我想让你从现在起接替销售经理的工作. 　　13. Do monthly plan with RSM according to training point. 　　根据培训重点与地区销售经理密切合作制定月度培训计划. 　　14. My title is David Anderson , Sales Manager of the ABC puter pany. 　　我叫大卫·安德森, 是ABC计算机 自己搞的销售经理. 　　15. It"s in the team Directors of Sales and General Sales Managers. 　　它包括销售总监和常务销售经理.

1楼牛人

请问你对翻译的要求是？？英语几及呢？男还是女？工作地点是？

Business Plan OutlineHere"s an expanded full business plan outline, with details you might want to include in your own business plan.1.0 Executive Summary1.1 Objectives1.2 Mission1.3 Keys to Success2.0 Company Summary2.1 Company Ownership2.2 Company History (for ongoing companies) orStart-up Plan (for new companies)2.3 Company Locations and Facilities3.0 Products and Services3.1 Product and Service Description3.2 Competitive Comparison3.3 Sales Literature3.4 Sourcing and Fulfillment3.5 Technology3.6 Future Products and Services4.0 Market Analysis Summary4.1 Market Segmentation4.2 Target Market Segment Strategy4.2.1 Market Needs4.2.2 Market Trends4.2.3 Market Growth4.3 Industry Analysis4.3.1 Industry Participants4.3.2 Distribution Patterns4.3.3 Competition and Buying Patterns4.3.4 Main Competitors5.0 Strategy and Implementation Summary5.1 Strategy Pyramids5.2 Value Proposition5.3 Competitive Edge5.4 Marketing Strategy5.4.1 Positioning Statements5.4.2 Pricing Strategy5.4.3 Promotion Strategy5.4.4 Distribution Patterns5.4.5 Marketing Programs5.5 Sales Strategy5.5.1 Sales Forecast5.5.2 Sales Programs5.6 Strategic Alliances5.7 Milestones6.0 Web Plan Summary6.1 Website Marketing Strategy6.2 Development Requirements7.0 Management Summary7.1 Organizational Structure7.2 Management Team7.3 Management Team Gaps7.4 Personnel Plan8.0 Financial Plan8.1 Important Assumptions8.2 Key Financial Indicators8.3 Break-even Analysis8.4 Projected Profit and Loss8.5 Projected Cash Flow8.6 Projected Balance Sheet8.7 Business Ratios8.8 Long-term Plan

请参考，望及时采纳！1、Chang H H, Wang Y H, Yang W Y. The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value[J]. Total Quality Management, 2009, 20(4): 423-443.2、Sheth J N, Sharma A. International e-marketing: opportunities and issues[J]. International Marketing Review, 2005, 22(6): 611-622.3、Coviello N E, Brodie R J, Brookes R W, et al. Assessing the role of e-marketing in contemporary marketing practice[J]. Journal of Marketing Management, 2003, 19(7-8): 857-881.4、Braun P. Networking tourism SMEs: e-commerce and e-marketing issues in regional Australia[J]. Information Technology & Tourism, 2002, 5(1): 13-23.5、Adam S, Mulye R, Deans K R, et al. E-marketing in perspective: a three country comparison of business use of the Internet[J]. Marketing Intelligence & Planning, 2002, 20(4): 243-251.6、Gilmore A, Gallagher D, Henry S. E-marketing and SMEs: operational lessons for the future[J]. European Business Review, 2007, 19(3): 234-247.7、Sigala M. Modelling e-marketing strategies: Internet presence and exploitation of Greek Hotels[J]. Journal of Travel and Tourism Marketing, 2001, 11(2/3): 83-104.8、Harrison-Walker L J. If you build it, will they come? Barriers to international e-marketing[J]. Journal of Marketing Theory and practice, 2002: 12-21.9、Krishnamurthy S, Singh N. The international e-marketing framework (IEMF) Identifying the building blocks for future global e-marketing research[J]. International Marketing Review, 2005, 22(6): 605-610.10、Yan R. Cooperative advertising, pricing strategy and firm performance in the e-marketing age[J]. Journal of the Academy of Marketing Science, 2010, 38(4): 510-519.11、Krishnamurthy S. Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities[J]. Business Horizons, 2006, 49(1): 51-60.

Market Research 市场调研 　　对话1：　　A: Your new task is to reach US $20 billion by the end of 2006. That"s a magnificent task. How can you make sure you will accomplish it?　　你们的新目标是到 2006 年底增到 200 亿美元，这是宏伟的任务，你们怎样完成这个任务呢？　　B: Well, in addition to improving the quality of our products, we need to open more international markets.　　除了提高我们的产品质量，我们还需要开拓更多的销售市场。　　A: As far as I know, you have many regular customers.　　据我所知，你们有很多老客户。　　B: Yes, most trading companies have regular customers. But it is quite another story for those manufacturing enterprises that have just started exporting. They can"t find certain distribution channels.　　是的，大多数贸易公司都有老客户，但是对于那些刚刚开始出口的生意的生产企业来讲情况就不同了，他们找不到分销渠道。　　A: Do you have any particular plan to help them to open up new markets?　　你们有没有特别的计划帮助他们打开新的市场？　　B: Yes, we do. In order to help them build up marketing channels, we have decided to strengthen market research and gather more information from various resources, such as national trade statistics, trade journals and directories, international organizations and field investigations.　　有。为帮助他们建立销售渠道，我们决定加强市场调研，从各种资源，比如国家贸易统计资料，贸易杂志和名录，国际组织和实地调查搜集更多的信息。　　A: I agree that a good marketing channel is important and indispensable to the success of exporting, Besides, as a friend of yours, I would suggest that you should be still more flexible in doing business.　　我同意一条好的销售渠道对顺利出口是至关重要和必不可少的。另外。做为你们的朋友，我建议您做生意更活些。　　B: Thank you for your good suggestion! As a matter of fact, we need to make improvement in many areas. 谢谢你的建议！事实上，我们需要许多方面进行改进。　　A: Yes, you said it. 您说对了。　　对话2.　　A: How is market research carried out?　　怎样进行市场研究？　　B: That"s a very wide question. But to put it in a very simple terms, one of the objects of market research is to find out ................................................　　这是一个范围很广的问题。但简单地说，市场调研的目标之一就是找出这种产品是否有市场，在市场上是否能出售这种产品。　　A: Who does this kind of job then? 那么谁做这种工作那？　　B:: Sometimes we carry out our own research, but for major products where development costs are likely to be high, we employ specialists.　　有时候是我们自己搞调研，但对于那些开发费用高的主要产品我们请专家调研。　　A: Do you own salesmen take part? 你们自己的销售人员参加吗？　　B: In the early stages, only the regional managers do. If we decide to have some test marketing, some of the senior salesmen are brought in.　　在开始阶段，只有地区经理参加，如果我们搞试销，一些高级销售元也参加。　　A: It seems to me that the salesmen receive some special training.　　依我看，销售员似乎接受了一些特殊的训练。　　B: Yes, they all have initial training course when they first join the company, and this includes product training.　　是的。他们在进公司时，都进行了培训，其中包括产品知识培训。　　A: What is that? 什么意思？　　B: As a salesmen he or she must fully understand the various applications, design features, special advantages and almost everything of the products we produce.　　作为一名销售人员，他 / 她必须对公司的产品的用途，设计，特点，独特的优点等等都要非常了解。 Trade fairs,下面的对话中是trade show，你自己换成fairs就可以了，一个意思 SCOTT: This facility is great, don"t you think?ANDREW: Yes, it is better than last year. They have done a very good job this time.SCOTT: I"m glad our booth is on the first floor. More people can see our display.ANDREW: If someone wants to find us, they can look at this floor plan.It shows where all the companies have their booths.SCOTT: Let me see that. I didn"t get one when I came in.ANDREW: Really? They didn"t give you one with your ticket?SCOTT: No.ANDREW: That"s strange.SCOTT: Where do you go for lunch around here?ANDREW: Are you hungry?SCOTT: Not too bad. But I will be soon.ANDREW: I went across the street. There is a good Chinese restaurant next to the hotel.SCOTT: I can"t see Comtex on this floor plan. Don"t they have a booth here?ANDREW: They must. Let me look at that.Here it is. Comtex. It"s on the second floor, next to the Rolly booth.SCOTT: Oh, that will be uncomfortable for them.ANDREW: For whom? Comtex?SCOTT: Yes. Comtex just stole Darren McDowell from Rolly.And probably Darren will be here.So he will have to spend the whole show standing next to his old Comtex coworkers.ANDREW: I"ve never met Darren.But you"re right. That would probably be uncomfortable.SCOTT: When you reserve a booth, you should check who your neighbors will be.Don"t you think?ANDREW: Yes, maybe. If you"re Darren McDowell, you should probably check.SCOTT: Yes. Well, I think I"ll go get lunch. Will you join me?ANDREW: No, I"ll stay here at the booth.I ate earlier. Are you going to the Chinese restaurant?SCOTT: Maybe. I will look around.史考特：这个设备真好，你认为呢？安卓鲁：是的，比去年好。他们这次做得很好。史考特：我很高兴我们的摊位在一楼，有更多人可以看到我们的展示。安卓鲁：如果有人想找我们，他们可以察看这个场地图。它清楚地标示所有公司的摊位所在。史考特：让我看一下，我进来的时候我没有拿到。安卓鲁：是吗？他们没有把它附在你的门票中吗？史考特：没有。安卓鲁：真奇怪。史考特：你在附近那儿吃午餐？安卓鲁：你饿了吗？史考特：还可以，但很快了。安卓鲁：我到对街去。靠近旅馆有一间不错的中国餐厅。史考特：我没有在场地图看到 Comtex。他们应该有摊位吧？安卓鲁：他们一定有。让我看一下那张场地图。在这儿，Comtex。在二楼，Rolly 摊位隔壁。史考特：对他们来说是很不舒服的。安卓鲁：对谁？对 Comtex？史考特：是的。Comtex 才刚从 Rolly 那儿挖走迪凌?麦克当沃。迪凌应该也在会场。他整个展销期间要对着他Comtex的老同事。安卓鲁：我从未见过迪凌。但你是对的，那真的是很不舒服的。史考特：当你要订一个摊位，你需要察看一下谁是你的邻居。你不怎么认为吗？安卓鲁：是的，或许是吧。如果你是迪凌?麦克当沃，你是应该要察看一下。史考特：是的。嗯，我想要吃午餐了。你要跟我一起吗？安卓鲁：不，我会留在摊位。我先前吃过了。你要去中国餐厅吗？史考特：或许是吧。我会到处看看。

A