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Social Comments是啥意思?

2023-05-19 19:26:03
共3条回复
可可

Social Comments, 社会评论

皮皮

社会评论

Social Network Comments Fuel Offline Behavior (2011-07-05 13:38:56)转载▼标签: 杂谈

Social networks are becoming a part of everyday life for many users, and their offline habits are affected by their participation.

In November 2010, the Pew Internet & American Life Projectsurveyed US social network users for the “Social Network Sites and Our Lives” report, released in June 2011, and found that 31% of social network users are on Facebook several times a day. Additionally, 21% of respondents use the site about once a day. This is followed by Twitter, which 20% of social network users check several times a day and 13% use about once a day.

As consumers use these social sites several times a day or week, they are also commenting on posts from friends just as often. The Pew study found that 26% of female Facebook users and 17% of male Facebook users comment on Facebook posts at least once a day. Further, the study found that 57% of female Facebook users and 48% of male Facebook users comment on posts at least once a week.

Frequency with Which US Facebook Users Comment on Facebook Posts, by Gender, Nov 2010 (% of respondents)

But social network users are not just responding on social media. The April 2011 “S-Net: The Impact of Social Media” study by ROI Research found that 60% of US social network users were at least somewhat likely to take action when a friend posted something about a product, service, company or brand on a social media site. Only 18% were not at all likely to take action.

The study doesn"t elaborate on what exactly respondents would do, but another question asked specifically what actions US social network users would be more likely to take after following a company or product on Facebook or Twitter. On Facebook, 53% of respondents said the top activities would be purchasing the brand or company"s product and recommending the company or product. For Twitter, the top activities were talking about the company or product (61%), recommending the company or product (59%) and purchasing the brand or company"s product (58%).

Activities that US Social Network Users Are More Likely to Do After They Follow a Company or Products on Facebook or Twitter, April 2011 (% of respondents)

Fans or followers of a brand are influenced by what they see from these company accounts, but they are also influenced by what their friends say about brands or companies that they don"t necessarily follow. It"s another area for marketers to focus on—the reach they have and how their brand fans may influence their own friends and followers.

阿啵呲嘚

简单来说就是 舆论

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