- 里论外几
-
I. Overview of the campus media
(A) the definition of campus media
Campus Media (Campus Media) on campus to promote well-known institutions spiritco term thinking put forward the concept of prepared special media. The main means of media forms for college students and for college students in this sub-groups of the marketing campaign. Summary, the campus media, is the convergence of the bridge university and medium enterprises and institutions or build an interactive platform for exchange students. This can be media (communication), Inc., campus advertising (publicity) Companies can also be an individual, student groups, businesses and other organizations and groups or individuals, where the campus is specific institutions of higher education, excluding vocational education, primary education, secondary education and below.
(B) of the school the difference between the media and other media
Campus media and other important difference is that the media, campus media can not be too commercial, schools on the campus in varying degrees of acceptance of new media, which determines the particularity of the campus media, so to create a media covering the challenges of college is great.
(C) for the campus media advertising products:
Code categories: digital camera, computer, notebook, MP3, MP4, etc.
Communications categories: mobile phones, PHS, mobile communications, such as tariff packages
Education and training several training classes: that something was English 4 / 6, study abroad, professional certificates, driving, etc.
Food: instant noodles, biscuits, beverages, puffed food, candy, chocolate, snack foods, etc.
Clothing: sportswear, casual wear, sports shoes, wear, etc.
Everyday consumer goods: shampoo, shower gel, cosmetics, women care products, etc.
Financial categories: bank card, student card, student loans, venture
Entertainment: Online Games, recruitment websites, mobile sites, Happy Valley and other places of entertainment
(D) the characteristics of the campus market:
1. Closed. College students with little contact with television media, information and more from broadcasting and the Internet, the popularization and dissemination of information primarily by word of mouth among students, formed a relatively closed circle but an active consumer market, the product acceptance and visibility of the university depends on its market, that is, the students circle the word of mouth consumer is the use of relationship marketing practices in key markets.
2. Large capacity. Information, along with higher education in recent years, continuous enrollment, the size has grown, the end of 2005, China"s higher education in the number of students will be more than 16 million, if students average 5,000 yuan per capita consumption, consumption will reach more than 800 years billion, on businessmen and enterprises, which means a huge, high-quality formation of a new consumer market, but also the future of the consumer market will occupy a major share can not be ignored
3. Development costs low. Currently, companies operating in the campus is not very intense, a business school to enter the market than its share in the general market is much easier to capture, the cost is much lower.
4. Concentration. Campus market consumer focus, enterprise activities through effective promotion, it takes some relatively low cost. Moreover, effective communication on the market than the campus more quickly and directly
5. Continuity. Campus is the future market-oriented, and have continuity. Business occupying the market will not only bring short-term benefits of goods, and, generation college students have the knowledge capital to the main mental, advocating quality of life, with distinctive brand awareness is the formation of China"s new middle class and led the young family of consumer trends important pillar of the future society will become the leading force in the consumer.
6. Cultural uniqueness. College campus culture is culture, is a part of social culture, with popular and unique integrated features. New generation of university students interested in all kinds of fashion, the trend of "cultural entertainment" approach as a way demonstrate their individuality, these are college market indicates the great potential of cultural consumption. University culture in the process of popularization, it will trigger a new round of cultural consumption boom, the rapid development of the network, so speed up the dissemination and expansion of the campus culture, this trend will be broken in the past only as a social culture on campus culture, subcultures phenomenon exists, and from every campus culture together into a unified, interactive, active overall, making cultural consumption can not be neglected a consumer focus.
- 皮皮
-
(A) the definition of campus media
Campus Media (Campus Media) on campus to promote well-known institutions spiritco term thinking put forward the concept of prepared special media. The main means of media forms for college students and for the sub-groups of college students conducted marketing activities. Summary, the campus media, is a bridge link between university and the role of media institutions or build enterprise platform for interaction with the students. This can be media (communication), Inc., campus advertising (publicity) Companies can also be an individual, student groups, businesses and other organizations and groups or individuals, where the campus is specific institutions of higher education, excluding vocational education, primary education, secondary education and below.
(B) of the school the difference between the media and other media
Campus media and other important difference is that the media, campus media can not be too commercial, schools on the campus in varying degrees of acceptance of new media, which determines the special nature of the media on campus, so to create a media covering the challenges of college is great.
(C) for the campus media advertising products:
Code categories: digital camera, computer, notebook, MP3, MP4, etc.
Communications: mobile phones, PHS, mobile communications, such as tariff packages
Education and training several training classes: that something was English 4 / 6, study abroad, professional certificates, driving, etc.
Food: instant noodles, biscuits, beverages, puffed food, candy, chocolate, snack foods, etc.
Clothing: sportswear, casual wear, sports shoes, wear, etc.
Consumer Staples: shampoo, shower gel, cosmetics, women care products, etc.
Financial categories: bank card, student credit cards, student loans, venture
Entertainment: Online Games, recruitment websites, mobile sites, Happy Valley and other places of entertainment
(D) the characteristics of the campus market:
1. Closed. College students with little contact with television media, information and more from broadcasting and the Internet, the popularization and dissemination of information mainly by word of mouth among students, formed a relatively closed circle but an active consumer market, the product acceptance and mainly relies on its reputation in the college market, that is, the students circle the word of mouth consumer is the use of relationship marketing practices in key markets.
2. Large capacity. Information, along with higher education in recent years of continuous enrollment, the size has grown as of 2005, China"s higher education students in school will number more than 16 million, if the students on average consumption per person 5,000 yuan, the annual consumption will be high as more than 800 billion, on businessmen and enterprises, which means a huge, high-quality formation of a new consumer market, but also the future of the consumer market will occupy a major share can not be ignored
3. Development costs low. Currently, companies operating in the campus is not very intense, a business school to enter the market than to seize their share of the market in general is much easier, much lower cost.
4. Concentration. Campus market consumer focus, enterprise activities through effective promotion, so spend some relatively low cost. Moreover, effective communication on the market than the campus more quickly and directly
5. Continuity. Campus is the future market-oriented, and have continuity. Business occupying the market will not only bring short-term benefits of goods, and, generation college students have the knowledge capital to the main mental, advocating quality of life and have a distinct brand awareness is the formation of China"s new middle class and led the young family of consumer trends important pillar of the future society will become the leading force in the consumer.
6. Cultural uniqueness. College campus culture is culture, is a part of social culture, with popular and unique integrated features. New generation of college students interested in all kinds of fashion, the trend of "cultural entertainment" approach, as manifest their individual ways, these developments indicate that the education market is huge potential for cultural consumption. University culture in the process of popularization, it will trigger a new round of cultural consumption boom, the rapid development of the network, so speed up the dissemination and expansion of campus culture, this trend will be broken in the past only as a social and cultural campus culture sub-culture phenomenon exists, and from every campus culture together into a unified, interactive, active overall, making cultural consumption can not be neglected a consumer focus.
Contribute a better translation
Thank you for contributing your translation suggestion to Google Translate.
Contribute a better translation:
(A) the definition of campus media
Campus Media (Campus Media) on campus to promote well-known institutions spiritco term thinking put forward the concept of prepared special media. The main means of media forms for college students and for the sub-groups of college students conducted marketing activities. Summary, the campus media, is a bridge link between university and the role of media institutions or build enterprise platform for interaction with the students. This can be media (communication), Inc., campus advertising (publicity) Companies can also be an individual, student groups, businesses and other organizations and groups or individuals, where the campus is specific institutions of higher education, excluding vocational education, primary education, secondary education and below.(B) of the school the difference between the media and other mediaCampus media and other important difference is that the media, campus media can not be too commercial, schools on the campus in varying degrees of acceptance of new media, which determines the special nature of the media on campus, so to create a media covering the challenges of college is great.(C) for the campus media advertising products:Code categories: digital camera, computer, notebook, MP3, MP4, etc.Communications: mobile phones, PHS, mobile communications, such as tariff packagesEducation and training several training classes: that something was English 4 / 6, study abroad, professional certificates, driving, etc.Food: instant noodles, biscuits, beverages, puffed food, candy, chocolate, snack foods, etc.Clothing: sportswear, casual wear, sports shoes, wear, etc.Consumer Staples: shampoo, shower gel, cosmetics, women care products, etc.Financial categories: bank card, student credit cards, student loans, ventureEntertainment: Online Games, recruitment websites, mobile sites, Happy Valley and other places of entertainment(D) the characteristics of the campus market:1. Closed. College students with little contact with television media, information and more from broadcasting and the Internet, the popularization and dissemination of information mainly by word of mouth among students, formed a relatively closed circle but an active consumer market, the product acceptance and mainly relies on its reputation in the college market, that is, the students circle the word of mouth consumer is the use of relationship marketing practices in key markets.
2. Large capacity. Information, along with higher education in recent years of continuous enrollment, the size has grown as of 2005, China"s higher education students in school will number more than 16 million, if the students on average consumption per person 5,000 yuan, the annual consumption will be high as more than 800 billion, on businessmen and enterprises, which means a huge, high-quality formation of a new consumer market, but also the future of the consumer market will occupy a major share can not be ignored3. Development costs low. Currently, companies operating in the campus is not very intense, a business school to enter the market than to seize their share of the market in general is much easier, much lower cost.4. Concentration. Campus market consumer focus, enterprise activities through effective promotion, so spend some relatively low cost. Moreover, effective communication on the market than the campus more quickly and directly5. Continuity. Campus is the future market-oriented, and have continuity. Business occupying the market will not only bring short-term benefits of goods, and, generation college students have the knowledge capital to the main mental, advocating quality of life and have a distinct brand awareness is the formation of China"s new middle class and led the young family of consumer trends important pillar of the future society will become the leading force in the consumer.
6. Cultural uniqueness. College campus culture is culture, is a part of social culture, with popular and unique integrated features. New generation of college students interested in all kinds of fashion, the trend of "cultural entertainment" approach, as manifest their individual ways, these developments indicate that the education market is huge potential for cultural consumption. University culture in the process of popularization, it will trigger a new round of cultural consumption boom, the rapid development of the network, so speed up the dissemination and expansion of campus culture, this trend will be broken in the past only as a social and cultural campus culture sub-culture phenomenon exists, and from every campus culture together into a unified, interactive, active overall, making cultural consumption can not be neglected a consumer focus.
- 小教板
-
I. Overview of Campus Media
(A) the definition of campus media
Campus Media (Campus Media) on campus to promote well-known institutions spiritco term thinking put forward the concept of prepared special media. The main means of media forms for college students and for the sub-groups of college students conducted marketing activities. Summary, the campus media, is a bridge link between university and the role of media institutions or build enterprise platform for interaction with the students. This can be media (communication), Inc., campus advertising (publicity) Companies can also be an individual, student groups, businesses and other organizations and groups or individuals, where the campus is specific institutions of higher education, excluding vocational education, primary education, secondary education and below.
(B) of the school the difference between the media and other media
Campus media and other important difference is that the media, campus media can not be too commercial, schools on the campus in varying degrees of acceptance of new media, which determines the special nature of the media on campus, so to create a media covering the challenges of college is great.
(C) for the campus media advertising products:
Code categories: digital camera, computer, notebook, MP3, MP4, etc.
Communications: mobile phones, PHS, mobile communications, such as tariff packages
Education and training several training classes: that something was English 4 / 6, study abroad, professional certificates, driving, etc.
Food: instant noodles, biscuits, beverages, puffed food, candy, chocolate, snack foods, etc.
Clothing: sportswear, casual wear, sports shoes, wear, etc.
Consumer Staples: shampoo, shower gel, cosmetics, women care products, etc.
Financial categories: bank card, student credit cards, student loans, venture
Entertainment: Online Games, recruitment websites, mobile sites, Happy Valley and other places of entertainment
(D) the characteristics of the campus market:
1. Closed. College students with little contact with television media, information and more from broadcasting and the Internet, the popularization and dissemination of information mainly by word of mouth among students, formed a relatively closed circle but an active consumer market, the product acceptance and mainly relies on its reputation in the college market, that is, the students circle the word of mouth consumer is the use of relationship marketing practices in key markets.
2. Large capacity. Information, along with higher education in recent years of continuous enrollment, the size has grown as of 2005, China"s higher education students in school will number more than 16 million, if the students on average consumption per person 5,000 yuan, the annual consumption will be high as more than 800 billion, on businessmen and enterprises, which means a huge, high-quality formation of a new consumer market, but also the future of the consumer market will occupy a major share can not be ignored
3. Development costs low. Currently, companies operating in the campus is not very intense, a business school to enter the market than to seize their share of the market in general is much easier, much lower cost.
4. Concentration. Campus market consumer focus, enterprise activities through effective promotion, so spend some relatively low cost. Moreover, effective communication on the market than the campus more quickly and directly
5. Continuity. Campus is the future market-oriented, and have continuity. Business occupying the market will not only bring short-term benefits of goods, and, generation college students have the knowledge capital to the main mental, advocating quality of life and have a distinct brand awareness is the formation of China"s new middle class and led the young family of consumer trends important pillar of the future society will become the leading force in the consumer.
6. Cultural uniqueness. College campus culture is culture, is a part of social culture, with popular and unique integrated features. New generation of college students interested in all kinds of fashion, the trend of "cultural entertainment" approach, as manifest their individual ways, these developments indicate that the education market is huge potential for cultural consumption. University culture in the process of popularization, it will trigger a new round of cultural consumption boom, the rapid development of the network, so speed up the dissemination and expansion of campus culture, this trend will be broken in the past only as a social and cultural campus culture sub-culture phenomenon exists, and from every campus culture together into a unified, interactive, active overall, making cultural consumption can not be neglected a consumer focus.