- 慧慧
-
Helps translator, thanks to post a reward the minute: 0 - finished to the question also has 14 day of 23 hour the advertisement language characteristic to have the following several points approximately: (one) individuality unique does not have the individuality advertisement language not to be able to hold audiences" attention, cannot keep in their brains. The advertisement language should completely meter its manager, distinguish with other brands, sets up own brand. (two) the creativity is unique, form and type richly colorful , for in numerous similar commodities blooming, the adman always unceasingly creates the new turn of expression and the expression means that the novel unique advertisement can cause the human to settle down lingers, provides much food for thought that by intense novel feeling attraction numerous attentions. (three) the advertisement language reflection society and the culture, have ideological the advertisement language always to manifest creator"s intention, moreover it has the important guidance of public opinion function. The good advertisement language pays great attention its ideological nature, must commend the outstanding social culture, guidance health social culture consciousness
(four) concise striking the advertisement is spends the transmit message activity, in the information age, the rhythm of life speeds up, the advertisement only then uses the succinct structure, the exquisite language, can cause the person photographic memory, therefore is succinct on the request advertisement language and clear cut in developing the theme, will otherwise cause the consumer like to fall in the cloud in the fog, will not be able to hold the key point, will weaken the advertisement the significance. according to the research, to a piece of advertisement, human"s biggest onlooking interest does not surpass for 45 seconds, if surpasses this time, human"s interest will drop. Therefore the advertisement language needs succinctly concise, as soon as enables the audiences after the ponder not to look that understands. Presently, the people are occupying the advertisement eyes cannot take it all in “the information age”. Facing these many advertisements, the audiences was not known when why should the advertisement purchase the thing, out of the ordinary, the extraordinary unique advertisement language can attract the consumer, holds their attention, even causes the commodity which they purchase themselves to propagandize. Therefore, the advertisement language striking, defeats the enemy by a surprise attack, language structure nimble free, is its main feature.
(five) the image is vivid, easy to understand the psychology"s research indicated that understood records for the foundation significance knowledge in aspects and so on integrity, speedy, accuracy, consolidated, records compared to the mechanical knowledge. The advertisement language easy to understand is advantageous the audiences is understood and favors the foundation which remembered the audiences.
The reason that the advertisement can in the today rapid development, on the one hand has drawn support from the modern some technical method, for example: Television, multimedia technologies as well as computer software technique; Another Fang Gegeng the important reason is people"s psychology accepts. But this gives credit the modern society economy prosperous and the science and technology swift development. Certainly, advertisement own characteristic is unnegligible, these have mainly drawn support from the language characteristic.
But simultaneously, advertisement oneself also has many flaws, if using the exaggeration, creates the exaggerated advertisement; Using the comparison, actually lets the human ponder over airtight; Using harmonics, also has the situation which copies mechanically and applies slavishly. Even, also greatly writes an essay in the rhetoric, has some advertisements to have not the entirely as desired place in the rhetoric utilization. First, abuses the pun, some pun message the association which creates to the human has disobeys the public the moral outlook and the values: “you have two”, the advertisement meaning is you have the second set of housing? But “two” the original intention belongs to the old society feudal practice one kind, easy to cause everybody"s repugnance, also on has not achieved the advertisement the goal. Second, abuses the harmonics, causes the harmonics advertisement run all over the place. Is talked into the refrigerator is “refrigerates the fresh front”, the pigment to talk into is “lascivious spreading”, the hemorrhoids medicine talks into is “has the hemorrhoids not to fear” and so on. This behavior, not only changed the words and expressions original intention, also will mislead the consumer, will specially review in succession not the deep elementary and middle school students
In brief, in the advertisement language"s creation, utilizes the rhetoric method and the rhetoric method nimbly, can the better propaganda product, thus achieves the advertisement the goal, stimulates people"s purchase desire, thus realizes advertisement language own true value.
- LuckySXyd
-
多给点分啊
- 小菜G
-
The advertisement language"s characteristic has the following several points approximately:
(one) individuality unique does not have the individuality advertisement language not to be able to hold audiences" attention, cannot keep in their brains. The advertisement language should completely meter its manager, distinguish with other brands, sets up own brand.
(two) the creativity is unique, form and type richly colorful , for in numerous similar commodities blooming, the adman always unceasingly creates the new turn of expression and the expression means that the novel unique advertisement can cause the human to settle down lingers, provides much food for thought that by intense novel feeling attraction numerous attentions.
(three) the advertisement language reflection society and the culture, have ideological the advertisement language always to manifest creator"s intention, moreover it has the important guidance of public opinion function. The good advertisement language pays great attention its ideological nature, must commend the outstanding social culture, guidance health social culture consciousness.
(four) concise striking the advertisement is spends the transmit message activity, in the information age, the rhythm of life speeds up, the advertisement only then uses the succinct structure, the exquisite language, can cause the person photographic memory, therefore is succinct on the request advertisement language and clear cut in developing the theme, will otherwise cause the consumer like to fall in the cloud in the fog, will not be able to hold the key point, will weaken the advertisement the significance. according to the research, to a piece of advertisement, human"s biggest onlooking interest does not surpass for 45 seconds, if surpasses this time, human"s interest will drop. Therefore the advertisement language needs succinctly concise, as soon as enables the audiences after the ponder not to look that understands. Presently, the people are occupying the advertisement eyes cannot take it all in “the information age”. Facing these many advertisements, the audiences was not known when why should the advertisement purchase the thing, out of the ordinary, the extraordinary unique advertisement language can attract the consumer, holds their attention, even causes the commodity which they purchase themselves to propagandize. Therefore, the advertisement language striking, defeats the enemy by a surprise attack, language structure nimble free, is its main feature.
(five) the image is vivid, easy to understand the psychology"s research indicated that understood records for the foundation significance knowledge in aspects and so on integrity, speedy, accuracy, consolidated, records compared to the mechanical knowledge. The advertisement language easy to understand is advantageous the audiences is understood and favors the foundation which remembered the audiences. the reason that the advertisement can in the today rapid development, on the one hand has drawn support from the modern some technical method, for example: Television, multimedia technologies as well as computer software technique; Another Fang Gegeng the important reason is people"s psychology accepts. But this gives credit the modern society economy prosperous and the science and technology swift development. Certainly, advertisement own characteristic is unnegligible, these have mainly drawn support from the language characteristic. but simultaneously, advertisement oneself also has many flaws, if using the exaggeration, creates the exaggerated advertisement; Using the comparison, actually lets the human ponder over airtight; Using harmonics, also has the situation which copies mechanically and applies slavishly. Even, also greatly writes an essay in the rhetoric, has some advertisements to have not the entirely as desired place in the rhetoric utilization. First, abuses the pun, some pun message the association which creates to the human has disobeys the public the moral outlook and the values: “you have two”, the advertisement meaning is you have the second set of housing? But “two” the original intention belongs to the old society feudal practice one kind, easy to cause everybody"s repugnance, also on has not achieved the advertisement the goal. Second, abuses the harmonics, causes the harmonics advertisement run all over the place. Is talked into the refrigerator is “refrigerates the fresh front”, the pigment to talk into is “lascivious spreading”, the hemorrhoids medicine talks into is “has the hemorrhoids not to fear” and so on. This behavior, not only changed the words and expressions original intention, also will mislead the consumer, will specially review in succession not the deep elementary and middle school students. in brief, in the advertisement language"s creation, utilizes the rhetoric method and the rhetoric method nimbly, can the better propaganda product, thus achieves the advertisement the goal, stimulates people"s purchase desire, thus realizes advertisement language own true value.
- 小教板
-
楼上的 真强啊……-。-|||